At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$122,250 - $179,300

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Associate Director, Consumer Media Strategy

Position Overview

Lilly has created a new centralized Global Customer Office by assembling a group of teams who are passionate about understanding and helping customers work together and meet their evolving needs within a sophisticated healthcare ecosystem. The goal is to deliver remarkable, data-driven, end-to-end experiences across a myriad of touchpoints to drive positive outcomes for people living with health conditions ranging from diabetes to obesity to stage IV cancer and beyond.

In today’s constantly evolving world, consumption habits are shifting faster than ever before. As such, Lilly is reimagining and reinvigorating a new Media Center of Excellence, using a centralized team focused on best-in-class fresh media thinking. This team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation, and knowledge-sharing. Lilly is staffing for an Associate Director, Consumer Media Strategy working in the hub and connecting with our marketing teams. This position reports to the Senior Director of Consumer Media, US.

An ideal candidate is an ROI-motivated, omnichannel media specialist, with end-to-end knowledge of strategy, execution, and measurement to partner with cross functional teams at Lilly. They will need to deliver incredible business results through paid consumer media investment to meet company plan goals.

Key Behaviors:

Performance Obsessed: In constant pursuit of delivering better – iterating on plan, conceptualizing, and driving innovation, all while supervising in-market execution to ensure maximum revenue delivery. Teammate – embodying the Team Lilly Spirit: Quickly build trust and rapport within the organization by engaging across cross-functional teams to coalesce media strategy with greater interpersonal business needs and priorities Pioneer of Problem Solving: challenging the status quo, identifying and building solutions to enable better business outcomes Data Savvy: Resists data paralysis by working with key internal collaborators to prioritize and analyze data to find significant insights and optimizations in a sea of data points

Core Responsibilities:

Media Planning & Development, Implementation & Measurement: Collaborating with the media agency, lead development of outstanding consumer media strategies. Partake in annual brand planning process; including development of media objectives, channel strategy, channel mix and measurement plan, while challenging the status quo and constantly seeking greater plan performance. Ensure consistent application of media return on investments, historical performance and consumption insights across touchpoints and channels to increase revenue growth of plans.

Leadership and Influence: Lead and influence decision making cross-functionally, by developing data driven media strategies, which lead to positive customer experiences. Prepared for discussion/presentation to leadership 2-3 levels up, including CMO’s and other C-suite.

Agency Management: Effectively lead large national media agency relationships. Establish expectations (two-way) for client – agency partnership. Establish relationship with agency leads to deliver customer oriented strategy and tactics. Develop action plans as needed based on regular partnership evaluation.

Market Monitoring: Review marketplace data, both via media spend by channel as well as competitive SOM, in collaboration with brand marketing and BU leads to recommend brand implications/actions.

Financial Management: Track and lead budget for all channels including reconciliation. Provide roll-up to brand teams and make recommendations for trade-offs as needed.

Risk Management: Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.

Basic Qualifications: Senior, professional with 8+ years’ experience, ideally at least 5 years’ media agency experienceBachelor’s degree: Communications, Marketing, Media or Business or similar degreeQualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment positionAdditional Preferences:History of successfully leading cross-functional teams to deliver resultsRequires broad expertise across multiple media channels preferably with both offline and online planning experience with strong experience with various Planning Tools, Media Measurement and Media Mix ModelingHighly communicative in nature and understand how to get things done within a layered organization.Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skillsRecord in influencing levels above them and outside of their functional area and a service mentality.Comfortable with change and ambiguity and ability to resolve problems.Demonstrated critical thinking, analytical, and problem-solving skillsSuccess working effectively when faced with ambiguityDemonstrated ability to work in a dynamic, constantly evolving environmentAbility to respect and work effectively with a diverse set of peopleStrong verbal and written communications skills with high attention to detailStrong problem solving skillsOtherPosition can either be remote or Indianapolis-based.Travel 25-40% with quarterly trips to Indianapolis HQ and other travel based on business requirements.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources (Lilly_Recruiting_Compliance@lists.lilly.com) for further assistance. Please note this email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).

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Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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