Job Title: Associate Director, NA Omnichannel SEM and SEO Lead

Location: Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. 

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.  

The NA GTMC OC team has been created to: 

Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes  

Free up capacity in marketing teams to focus on brand and content strategy 

Accelerate and standardize omnichannel operations processes 

Improve sharing of best practice 

Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts 

Realize efficiencies and economies of scale across the North America and Global marketing organizations 

The NA OC SEO and SEM Lead role works with Web and Media colleagues to ensure the SEO and SEM strategy supports the wider North America Omnichannel vision. This role will build processes and procedures to efficiently manage search across the portfolio with the support of agencies, but also with a rapid-response, hands-on-keyboard capability. This role requires a candidate comfortable in operating in an ambiguous, fast-paced environment. 

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Search Engine Marketing (SEM) 

Help write effective ad copy in partnership with the brand teams.  Ensuring copy stay within legal and regulatory regulations.  

Develop action plans for achieving and measuring media success, including setting key metrics, measurement, and optimization strategies. 

Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in these quickly evolving media channels. 

Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies. 

Lead presentations to both clients and internal teams showcasing campaign strategy and performance results. 

Regularly run health checks for optimal account structure performance. 

Maintain and utilize vendor relationships to help maximize performance. 

Search Engine Optimization (SEO) 

Establish and maintain best-in-class search engine optimization (SEO) by leading efforts with content creators and developers to optimize content, meta-tags, schema, rich snippets, internal links, redirects and canonical content. 

Maintain an up-to-date understanding of organic search trends, SEO management tools and search engine algorithm changes. 

Communicate recommendations on structural and technological SEO enhancements. 

Optimize organic/paid search efforts. 

Other Responsibilities 

Support the onboarding and upskilling of North America and offshore colleagues 

Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities 

Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes 

Contribute to knowledge sharing and upskilling programs 

Support the delivery of key transformation programs 

Drive excellent working relationships with agency and vendor partners 

Drive cultural change through the championing of an agile, customer-oriented mindset 

About You

Skills: 

Deep understanding of SEO and SEM best practices in a regulated, omnichannel context 

Deep understanding of key SEO and SEM platforms including Google, YouTube, Bing, and Affiliates 

Deep knowledge and understanding of omnichannel marketing principles 

Understanding of general marketing tactics, processes, and requirements for execution of tactics 

Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment 

Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization 

Excellent verbal and written communication skills 

Collaborative, high energy team player 

Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi 

Work Experience: 

Bachelor's degree in business, marketing, or technology, or equivalent experience 

Minimum of 3 years’ experience in commercial, analytical, or operational functions 

3+ Years lead SEO strategy and campaigns. 

3+ Year Paid Search experience.  

Proven experience managing a large portfolio of brands with segment overlap and aligning organic and paid strategies. 

Proven experience in a global or matrixed organization, preferably within the pharmaceutical, healthcare, or life sciences industry 

Experience with multinational, matrixed organizational architecture, including offshore hubs  

Stakeholder engagement across multiple functions 

Experience in working in a regulated industry  

Experience managing external vendors 

Proven ability to manage multiple high priority projects at once 

Demonstrated ability to work in a complex, matrixed environment 

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.