Job Title

Associate Director, Occupier Services, Business Development Services, Asia Pacific

Job Description Summary

Cushman & Wakefield is looking for a dynamic Associate Director to spearhead our sales-driven initiatives targeting the occupier audience within the commercial real estate sector across the Asia Pacific market. In this pivotal role, you will focus on strategic marketing activity, with a particular focus on bottom-of-the-funnel strategies to accelerate sales growth, enhance client conversion rates, secure renewals and drive significant sales outcomes.

As Associate Director, Occupier Services, you will play a crucial role in crafting sales-focused marketing strategies that directly support our sales objectives and expand our market share.

Job Description

Principal focus areas will include:

Sales-Driven Strategy Development: Formulate and execute marketing initiatives that align closely with sales goals, targeting occupier-focused business lines to boost revenue.

Client Engagement and Conversion: Implement strategies to deepen client relationships and improve engagement, actively driving conversions and renewals through personalized marketing.

Digital Sales Enablement: Utilize digital tools and platforms to empower sales teams, streamline client interactions, and maximize conversion opportunities.

Cross-Selling and Collaboration: Identify and drive cross-selling opportunities between occupier and investor services, working hand-in-hand with sales teams to enhance client interactions and outcomes.

Data-Driven Insights and Performance Optimization: Leverage analytics to gain insights into client behaviors, continuously refine sales strategies, and improve marketing effectiveness to achieve sales targets.

Market Share Expansion: Collaborate with multi-functional teams to enhance brand presence, develop sector-specific approaches, and penetrate new markets across the Asia Pacific.

Brand Awareness and Market Development: Collaborate with cross-functional teams to drive brand awareness initiatives, develop sector-specific strategies, and expand market presence in Asia Pacific.

This role demands a strategic thinker with a strong sales orientation, able to lead the charge in using innovative marketing tactics to drive sales and secure a competitive edge in the commercial real estate industry.

Key responsibilities include:

Sales-Focused Strategy Development: Design and implement targeted marketing strategies that align with sales objectives, specifically for occupier-focused business lines, to enhance revenue growth and market share.

Account-Based Marketing Leadership: Cultivate intimate knowledge of key accounts and establish an Account-Based Marketing (ABM) model across the Asia Pacific region to drive personalized engagement and conversion.

Client Engagement and Cross-Selling: Collaborate with local market teams to understand client needs and uncover cross-selling opportunities, enhancing sales outcomes and client satisfaction.

Creation of Sales-Driven Deliverables: Lead the development of impactful sales tools, thought leadership content, and digital assets to support the sales team and improve client communications.

Digital Sales Enablement: Implement cutting-edge digital marketing strategies to maximize return on investment, streamline client interactions, and increase conversion rates.

Knowledge Management and Process Optimization: Utilize platforms like Synapse to improve process efficiencies and marketing effectiveness, empowering the sales team with necessary insights and tools.

Performance Analytics and Optimization: Track and analyze performance metrics to automate proposal responses and refine marketing strategies, ensuring alignment with sales targets.

Brand and Market Expansion: Drive initiatives to boost brand awareness and develop sector-specific strategies, strengthening market presence across the Asia Pacific.

Data-Driven Insights and Localization: Leverage data analytics to inform thought leadership content and client care programs, tailoring strategies to local market demands to elevate overall market presence.

Collaborative Sales Strategy Enhancement: Work closely with Business Development and Sales (BDS) teams to integrate sector and market strategies, emphasizing a comprehensive and cohesive approach to achieving sales goals.

Key skills & capabilities

Strategic Marketing Expertise: Extensive B2B marketing experience with a focus on developing and implementing sales-focused strategies to drive revenue growth and enhance client engagement.

Technical Proficiency: Skilled in leveraging digital marketing tools and platforms for sales enablement, including CRM systems, data analytics software, and knowledge management platforms.

Sales Orientation: Proven ability to craft and execute bottom-of-the-funnel strategies that increase client conversion rates and maximize ROI.

Data-Driven Decision Making: Expertise in analyzing market data to inform strategic decisions and optimize marketing effectiveness.

Effective Communication: Strong communication skills, adept at customizing content to meet the diverse needs of key clients and target audiences.

Project and Proposal Management: Proficient in managing complex projects and developing compelling proposals that align with business objectives.

Adaptability and Agility: Capable of thriving in fast-paced environments, prioritizing effectively, and adjusting strategies to respond to changing market conditions.

Relevant data-driven tertiary education or relatable experience, preferably in a commercial real estate environment

Strong knowledge of digital marketing data and technology platforms such as: Sitecore, Salesforce, Salesforce Marketing Cloud, etc

Excellent written and oral communication skills