**Company description** At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands. **Overview** The Associate Media Director is highly motivated, technically savvy, detail oriented, and strives to lead the day to day management of the paid social end of the Precision Group for a dedicated client. This individual will develop/deliver/inspire Publicis’ vision while continuing to build the client's brand. A successful candidate will have at least 5 years of digital media experience and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The Associate Director is the main point of contact for the client and must be comfortable with day-to-day client interaction. Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects. **Responsibilities** + Design strategies for leveraging paid media on social networks including but not limited to Meta, Snapchat & Pinterest to deliver against brand objectives + Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies + Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel + Apply social media knowledge and creativity to brainstorming and strategy sessions + Lead regular check-ins on campaign performance and track against KPIs + Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies + Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results + Develop points of view on new technologies, trends and opportunities in the social media marketplace + Foster strong relationships with internal teams and client groups **Qualifications** + 5+ years of experience in digital media and marketing + Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools + Previous team management experience + Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives + Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations + Understanding of best practices for leveraging social media for brand communication + Must possess strong leadership skills and be comfortable presenting ideas to senior client management + Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter + Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting + Strong organizational, problem-solving, and communication skills + Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $95,950 - $137,865 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/14/2025. All your information will be kept confidential according to EEO guidelines.