Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as an Associate Director Patient Services Marketing in our Lexington, MA office.

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Here, you will be a vital contributor to our inspiring, bold mission.

The Associate Director, Patient Services Marketing reports to the Senior Director, Patient Services Marketing in U.S. Patient Engagement & Excellence.  This individual will be responsible for patient marketing for several rare disease categories as part of Takeda’s broad rare disease portfolio. In total, there are over 20 products across ten therapeutic areas, accounting for approximately $6 billion in annual sales. 

This position is a member of the Patient Marketing team that works closely with the franchise Marketing Teams, Medical, Regulatory, Legal, Commercial Operations, Compliance and Corporate Communications.

In partnership with the franchise teams, US Patient Marketing is responsible for developing strategies and executing in three primary areas:

Patient Services Marketing – This includes fully developing and supporting processes, educational materials, and digital assets for patient on-boarding, financial and reimbursement support,  sample programs and patient welcome kits.Patient Engagement Marketing – The team will work with the Patient Engagement teams and the centralized Healthcare Educators to focus on education that can be delivered by nurses and bilingual healthcare educators.  This includes patient programs, patient educational dinner programs, commercial support for patient walks and fundraising events, and support for patient conferences. Patient Experience Marketing – The team will develop and maintain branding to ensure patients have a consistent Takeda experience and view Takeda as the global leader in rare diseases.  The team will develop innovative solutions for improving the patient experience, including adherence programs, adherence apps, and enhancements to the patient portal.

Strategic Leadership & Innovation (15%)

Works with Senior Director to develop strategic vision for evolution of Takeda’s patient support program. Works with marketing leads across the rare disease portfolio to develop strategies for patient services, engagement and experience. Provides input into brand specific strategic plans.

Program Execution (40%)

Works with team to develop and execute key patient programs.  Executing Takeda patient support branding strategy, as well as evolution of patient support program, will be primary responsibility. Leads the development and implementation of access services, marketing strategies, programs, tactics, and messaging. Tracks / monitors KPIs and key analytics, Manages tactical programs and commercial tools through the regulatory, medical, legal approval process

Operations (15%)

Manages the external spend budget for specific programs and ensures appropriate resource optimization, including optimal use of external agencies.

Collaboration & Communication (30%)

Works directly with other members of the Patient Services team on key programs and initiatives. Collaborates with marketing leads and franchise sales leads. Identifies and leverages synergies across therapeutic areas. Works closely with agencies, digital vendors and hub service vendors. 

WHAT TAKEDA CAN OFFER YOU:

401(k) with company match and Annual Retirement Contribution PlanTuition reimbursement Company match of charitable contributionsHealth & Wellness programs including onsite flu shots and health screeningsGenerous time off for vacation and the option to purchase additional vacation daysCommunity Outreach Programs

Empowering Our People to Shine

Discover more at takedajobs.com

No Phone Calls or Recruiters Please.