Company Description

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role oversees a team that manages the day-to-day management of programmatic campaigns and strategies.

A successful candidate will have at least 5 years of digital media experience in the programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.  

Responsibilities:

Manage a programmatic team responsible for the client's media buys in the DSPDirect the execution of brand programmatic deliverables to meet/exceed expectationsSolid knowledge of the programmatic landscape – system setups on both DSP & DMPDevelop, grow, and maintain relationships through exceptional client serviceContribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategiesAdvocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving spaceProvide direction as needed for improving campaign performance through optimization and/or implementing new features and strategiesCreate and deliver presentations to both clients and internal teams showcasing campaign strategy and performance resultsDevelop points of view on new technologies, trends, and opportunities in the automated digital media landscapeDemonstrate a deep technical understanding as well as problem-solving and intervention when necessaryPartner with analytics team on campaign measurement reporting and insights generationLead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunitiesWork with media partners to ensure accurate platform implementation

QualificationsBachelor’s degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent5+ years of experience managing Search, Display, Video, Social and/or Programmatic Media Buying2+ years of experience managing a teamWorking knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIsStrong leadership skills and professionalism and be comfortable presenting ideas to senior client managementPossess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendationsUnderstanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team settingStrong analytics, organizational, and communication skillsStrong client facing experience with the ability to identify risks and effectively manage through issuesStrong project management skillsProficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000.00 - $154,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/04/2024.