Philadelphia, Pennsylvania, USA
5 days ago
Associate Director, Strategy

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The Associate Director, Media Planning & Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team who possesses a deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

You will possess a deep understanding of the HCP (Health Care Professional) audienceYou will further develop your expertise in different media research toolsYou will provide support the Director, Strategy and VP, StrategyYou will manage a team of direct and indirect reports and manage them inOnboardingPerformance Management'Provide training processes and toolsManage and delegate team workloadResponsible for the outcomes and deliverables of the teamCoach team to achieve client and agency requestsYou will manage one to multiple client accounts and specialize in HCP planning and strategy and will transition between them conducting the following activities:You will provide the initial perspectives on media strategiesYou will provide input to client to help shape their marketing prioritiesYou will develop a daily relationship with appropriate clients on assigned brandsYou will oversee overall media strategy, approach, and plan on each accountYou will manage the media channel mix and initial budget allocation & rationaleYou will represent the interests of other capability teams in client and agency partner meetingsYou will collaborate with internal leaders to ensure strategic agreement of deliverables with client needsPush for continuous improvement of self, team, and client deliverablesYou may be asked to contribute to new business and organic growth efforts

Qualifications6+ years media planning experience·1+ years HCP media planning and media strategy experience2+ years management experience1+ year of cross-channel media planning experience·Familiarity with standard media research and planning tools (e.g. Clear Decisions)·1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)
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