At AstraZeneca we turn ideas into life-changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring innovative ideas to life.  

 

Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines!   

 

LOKELMA is a critical product within the CVRM portfolio.  The US Commercial CVRM organization is responsible for shaping, launching, and executing commercial strategies across our portfolio. To support our future growth, we have an exciting opportunity as Associate Director, Consumer Marketing responsible for the development and implementation of consumer strategy and execution for LOKELMA.   This position is based at our Wilmington, DE, headquarters for our US Biopharmaceutical Business Unit (BBU).  

 

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 Main Duties and Responsibilities  

The Associate Director will be responsible for developing and executing on the consumer strategy for LOKELMA.   You will work closely with the Marketing Director on the creative development, execution and optimization.  This role will be responsible for the development and implementation of consumer support program, digital promotion and patient education.   

 

In this role, you will work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels.  Collaborate with other functional areas including but not limited to medical, sales, regulatory, compliance, and operations to ensure promotional planning is consistent with legal/regulatory compliance.    

  

Essential Job Duties:  

Lead development and execution of integrated channel marketing and media plans  

Collaborate with Insights and Analytics and Market Research Teams to identify and drive actionable insights, define success metrics and analyze performance trends with a keen eye to optimization. 

Execution and oversight of LOKELMA patient support program 

Define and facilitate development of the brand’s post launch promotional plan and programs, and ensure execution pull through and consistency with brand strategy  

Responsible for handling multiple program budgets, timelines, processes, and procedures  

Manage partner agency relationships, workflow, and related expense budgets 

 

Essential Skills/Experience: 

Bachelor's Degree required; preferably in business, marketing or the sciences 

5 years of Pharmaceutical or Healthcare industry, or relevant professional experience 

3 years of Pharmaceutical Marketing or Promotions 

Successful delivery of strategic and operational plans within a therapeutic or business area  

Demonstrated experience in working within cross-functional business units essential  

Proficient in financial analysis with the ability to assess and deliver results  

Strong presentation and negotiation skills  

Ability to successfully lead through ambiguity  

Successful experience leading change transformation  

Demonstrated learning agility  

 

Desirable Skills/Experience: 

Advanced Degree in business, marketing, or the sciences 

Experience in product launch(es)  

Experience in Consumer and/or HCP Marketing 

Experience in Insight / Market Research 

Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)   

Experience in management of digital customer experiences, websites and/or e-commerce platforms  

Experience related to therapeutic area (Cardiovascular Renal Metabolic) 

Why AstraZeneca?

At AstraZeneca's Biopharmaceuticals Business Unit, we work along the patient journey to realize the potential of our science. We take a holistic approach to patients, going beyond just medicines to address the patient experience. We work along the whole patient journey - from prevention to better diagnosis. Only then can we help to realize the truly transformative potential of our science. We are at the forefront of medical leadership across our enterprise and the healthcare ecosystem, shaping the future of Healthcare. There's so much opportunity here as we continue to grow - no better place to improve patients' lives and develop with AstraZeneca.Ready to make a difference? Apply today and join our mission to change lives!on to change lives!

Date Posted

24-Feb-2025

Closing Date

03-Mar-2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.