Job Title

Associate Director - Investor Clients, Business Development Services, Asia Pacific

Job Description Summary

Cushman & Wakefield is seeking an ambitious Associate Director to lead our sales-driven marketing efforts focused on investor clients within the commercial real estate sector across the Asia Pacific region. This critical role is dedicated to driving sales growth through strategic marketing initiatives, optimizing client engagement, and enhancing cross-regional collaboration to achieve substantial business outcomes.
In this position, you will be responsible for developing and executing dynamic, sales-focused marketing strategies that align with our investor-focused business lines. You will work closely with regional and country teams to identify and capitalize on growth opportunities, ensuring our brand remains at the forefront of the market

Job Description

Sales Strategy Development: Collaborate with sales teams to create and implement targeted marketing strategies that drive revenue growth and enhance client conversion.

Key Client Program & Client Engagement Excellence: Champion a client-first approach by collaborating closely with the regional team on the Key Client program, and with local market teams to understand client needs, drive cross-selling opportunities, and enhance client relationships.

Digital Tools and Sales Enablement: Leverage digital marketing platforms to enhance sales enablement, maximize ROI, and improve online client experiences.

Data-Driven Insights: Utilize data analytics to inform marketing strategies, refine sales approaches, and drive measurable results.

Thought Leadership and Content Creation: Lead the production of impactful content, including reports, webinars, and sales tools, to position our business lines as industry leaders.

Brand Visibility and Market Expansion: Collaborate with cross-functional teams to elevate brand awareness, develop sector-specific strategies, and expand market presence in Asia Pacific.

Principle responsibilities include:

Develop Sales-Driven Strategies: Design and implement marketing strategies that align with sales objectives to boost revenue growth and client conversion for investor clients.

Enhance Client Engagement: Strengthen client interactions and relationships to increase conversion rates and foster long-term partnerships.

Leverage Digital Tools for Sales Enablement: Utilize digital marketing platforms to support sales initiatives, maximize ROI, and improve client experiences.

Identify Cross-Selling Opportunities: Collaborate with sales teams to identify and optimize cross-selling opportunities, enhancing overall client interactions.

Data-Driven Strategy Refinement: Analyze market data to inform and refine sales and marketing strategies, ensuring they are effective and adaptable to changing market dynamics.

Lead Thought Leadership and Content Creation: Develop impactful content, including reports and sales tools, to establish the company as an industry leader and support sales efforts.

Expand Brand Awareness and Market Presence: Drive brand visibility initiatives and sector strategies to expand market presence across the Asia Pacific region.

Monitor Performance and Provide Insights: Track marketing performance metrics to provide actionable insights and continuously improve strategies and outcomes.

Key skills/capabilities

Strategic Marketing Leadership: Expertise in crafting and executing strategic marketing plans that align with sales objectives to drive revenue growth and enhance client relationships in the commercial real estate sector.

Digital Engagement Mastery: Proficient in leveraging digital marketing tools and platforms to maximize client interactions, deliver impactful campaigns, and achieve measurable results.

Data-Driven Insights: Strong analytical skills to interpret market data and refine marketing strategies, ensuring they are effective and adaptable to dynamic market conditions.

Content Development and Brand Management: Demonstrated ability in developing compelling content and managing brand perception to establish industry leadership and strengthen market position.

Superior Communication Skills: Exceptional ability to tailor messaging and presentations for key clients and diverse audiences, enhancing engagement and fostering long-term partnerships.

Project Management Proficiency: Skilled in managing complex projects and proposals, utilizing knowledge management platforms to streamline processes and improve efficiency.

Adaptability and Prioritization: Capable of thriving in fast-paced environments, effectively prioritizing tasks, and adapting strategies to meet evolving market demands and sales targets.

Client-Centric Approach: Committed to enhancing client experiences and engagement through strategic cross-selling initiatives and collaborative efforts with sales teams.

Requirements

Degree in Marketing, Business, or a related field with a strong emphasis on data-driven methodologies, or equivalent experience within the commercial real estate industry.

Proficient in using digital marketing platforms such as Sitecore, Salesforce, and Salesforce Marketing Cloud to drive client engagement and optimize sales-focused campaigns.

Superior written and oral communication skills, adept at customizing messaging for varied audiences to boost client relations and engagement.

Proven ability to leverage technology for strategic marketing initiatives that align with sales objectives and enhance market presence.

Substantial experience in the commercial real estate sector, understanding the dynamics and requirements of investor clients, and effectively translating these into successful marketing strategies.

INCO: “Cushman & Wakefield”