Job Title Associate Director of Social Media Agency Texas A&M University Department Marketing & Communications Proposed Minimum Salary Commensurate Job Location College Station, Texas Job Type Staff Job Description Our Commitment Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences.  Embracing varying opinions and perspectives strengthens our core values (https://www.tamu.edu/about/coreValues.html) which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service. Who We Are The Division of Mar ke ting & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/ What We Want The Associate Director of Social Media in the Division of Marketing and Communications will assist in leading Texas A&M University’s social media strategy, elevating the university’s online presence and managing the social media accounts and support team. What You Need to Know Salary: Commensurate on selected candidate's experience This position may require occasional travel This position may require occasional work beyond normal office hours and/or work on weekends ​ Responsibilities: Leadership and project management for full-time employees, student workers and interns. + Determines work priorities and assigns work accordingly + Promotes an environment that is respectful of others and promotes honest feedback and coaching of employees + Ensures that staff are properly trained to be successful Provide strategic vision for campaigns and initiatives + Develop comprehensive social media plans + Manages the execution of social media plans + Coordinates with groups contributing the campaigns and initiatives Social media governance and management of the university’s primary social media channels + Assist with the coordination of content development + Review and approve social media content + Analyze success and reach of social media content Social Listening + Analyze online conversations about the university through social media listening + Identify trends + Identify opportunities and weaknesses + Create reports and provide recommendations to executive leadership Qualifications Required Education & Experience Bachelor’s degree in applicable field or equivalent combination of education and experience Eight years of related experience Preferred Qualifications + Master’s degree in marketing, communications or a related field + Experience in paid campaign tracking + Expert user of Sprout Social + Prior experience in Higher Ed + Experience with developing marketing and communications plans and campaigns for Higher Ed Knowledge, Skills, and Abilities + Ability to positively and professionally interact with others + Detail oriented + Excellent communication skills, verbal and written + Strong interpersonal and organizational skills + Experienced in managing common social media platforms and current on the best practices for those platforms (e.g., YouTube, X, Facebook, Instagram, Reddit, LinkedIn, etc.) + Ability to work cooperatively with others + Experience in digital accessibility of electronic information resources Why Texas A&M University? We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.  Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.  + Medical, (https://www.tamus.edu/benefits/medical/) prescription drug, dental, (https://www.tamus.edu/benefits/dental/) vision, life and AD&D, (https://www.tamus.edu/benefits/life-add/) flexible spending accounts , and long-term disability insurance (https://www.tamus.edu/benefits/long-term-disability/) with Texas A&M contributing to employee health and basic life premiums + 12-15 days (https://employees.tamu.edu/employee-relations/leave/index.html) of annual paid holidays + Up to eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/sick.html)  and at least  eight hours of paid vacation (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html)   each month + Automatically enrollment in the  Teacher Retirement System of Texas (https://www.trs.texas.gov/Pages/Homepage.aspx) + Health and Wellness: Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/) + Professional Development: All employees have access to free  LinkedIn Learning (https://linkedinlearning.tamu.edu/)  training, webinars, and limited financial support to attend conferences, workshops, and more + Educational release time and tuition assistance (https://livingwell.tamu.edu/employee-tuition-assistance)   for completing a degree while a Texas A&M employee + Living Well, (https://livingwell.tamu.edu/) a program at Texas A&M that has been built by employees, for employees All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check. Equal Opportunity/Affirmative Action/Veterans/Disability Employer.