Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Overview of the role
Williams-Sonoma, Inc. is looking for an Associate Email Marketing Manager for the Pottery Barn brand! This person will support the Sr. Marketing Manager in developing, evaluating and executing email marketing plans to increase incremental profit for the Pottery Barn brand through online initiatives.
Responsibilities
Participate in the planning, development of Batch & Blast email marketing programs Own briefing for all B&B emails Assist with B&B calendar planning Own tracking creative feedback in key milestone meetings. Approve all B&B creative, ensuring all feedback is captured before development Be “second set of eyes” for B&B QA of HTML approvals, subject lines, and staging Work closely with email coordinator to ensure email tagging and linking is accurately executed. Daily and weekly reporting of B&B emails and SMS, capturing optimizations for future campaigns based on performance Suggest and execute email optimizations based on business needs[MC1] , trends, and competitive analysis Work with close cross functional partners on the creative team to brief and review emails, ensuring all email KPIs are meet. Partner with the CRM team on personalization and segmentation strategies and ensure seamless launch and execution of all emails Assist with cross channel marketing programs as needed. Analyze competitive marketplace and follow online advertising and email trends Miscellaneous reporting and measurement
Criteria
B.A. in Marketing, Business or a related field 3-5 years in Online Marketing, Retail, Database Marketing or Online Media Planning Experienced in working well cross-functionally Skilled in Microsoft Excel and Outlook Have strong communication and presentation skills Experienced with web analytics system and email service providers preferred
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brands A 401(k) plan and other investment opportunities Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial and emotional health
Your Journey in Continued Learning
In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities Resources for self-development Advisor (Mentor) program Career development workshops and learning programs Speaker series
WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $71,400- $83,850. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.