Associate Manager, Ad Operations, Penguin Random House (Open to Remote)
PRH Consumer Marketing is seeking an Associate Manager to join the Ad Operations team supporting the Crown Publishing Group (CPG). The Ad Ops team, within the Consumer Marketing team at PRH, is a collaborative and innovative team dedicated to media planning, execution, and optimization.
Crown is renowned as the go-to publisher of narrative and idea-driven non-fiction. As the preferred publisher of presidents and celebrities, Crown is responsible for some of the most high-profile publications in recent years, from Michelle Obama’s Becoming to Matthew McConaughey’s Greenlights to Erik Larson’s The Splendid and the Vile.
Clarkson Potter and Ten Speed Press publish today’s most influential and innovative voices in the cooking, drinks, pop culture, and lifestyle categories, and are the home of such celebrated voices as Ina Garten, Gina Homolka, Yotam Ottolenghi, Tieghan Gerard, Marie Kondo, and Claire Saffitz.
The Associate Manager will report to the Associate Director of Ad Operations and will be responsible for set-up and management of self-serve advertising campaigns, across search, social, and programmatic platforms. This is an excellent opportunity for a curious, strategic, and enthusiastic digital marketer to join a growth-oriented Advertising team at the heart of the largest trade book publisher in the US, and to work on campaigns for award-winning and bestselling fiction, nonfiction, cookbooks, graphic novels, and more.
Come join the team and help us connect the right books with the right readers!
Please apply using our ATS system by January 30, 2025, and include your resume, cover letter, and design portfolio for consideration. Before applying for any role at Penguin Random House we recommend you review our applicant resources page and look over our open to remote guidelines on our FAQs page.
The Role:
Work closely with CPG marketing team and fellow Advertising team counterparts, planning ad campaigns in support of hundreds of titles annually, providing strategic and tactical recommendations for meeting campaign goals Build and actively manage and optimize dozens of live digital campaigns across multiple platforms at any given time Manage implementation of ad operations requirements for advertising campaigns, including tracking, tagging, and campaign set-up Work closely with internal marketing teams to troubleshoot ad platform issues Collaborate with the Performance Marketing team to compile and deliver regular campaign reports to help guide marketers on best practices and identify areas of improvement Contribute to regular campaign planning meetings with divisional marketers by sharing thoughtful and strategic and recommendations to support their titles and marketing goals Provide tactical recommendations at the objective, timing, audience, placement, and platform levels to deliver strong performance and align with campaign goals Work within project management system to coordinate with design colleagues, complete tasks, and track progress of dozens of campaigns in various stages at once
The Essentials:
Minimum 3 years of experience in digital advertising, ad operations, digital marketing, or similar role Strong grasp of the language of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.) Understanding of general best practices for paid search, social, and programmatic advertising Experience managing campaigns within ad platforms like Meta, Google, TikTok, etc. Professional written and verbal communication skills, comfortable presenting and meeting virtually Strong organizational skills with a keen attention to detail Ability to interpret performance metrics, extract insights, and translate complex and technical details clearly for stakeholders Ability to work independently and manage own projects in a fast-paced environment, as well as collaborate with and support efforts of the larger team Curiosity and enthusiasm for learning and growing, including adopting new technologies and tools, and evolving strategies and processes Experience working with project management systems (ie Workfront, Basecamp, AirTable) a plus Interest in books, cooking, and current events a plus!
The salary for this position is $66,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC
Country: United States of America
State/Region: New York
City: New York
Postal Code: 10019
Job ID: 277102