Job Summary

The Associate Manager, Brand Marketing will be responsible for the day-to-day in-store product sampling program through coordinating cross-functional activities among marketing, merchandising, procurement, and external partners. They will support the reporting, budgeting, and campaign aspects of this program. The ideal candidate has strong project organization skills, attention to detail, a strategic mindset, and the ability to help translate insights into actionable marketing strategies.

Job Description

Experience Required: 3 to 5 years retail work experience in a similar work environment (marketing, merchandising, retail/grocery/restaurant)Experience Desired: Multi-faceted project coordination in fast paced environmentsExperience Desired: MS Office, specifically MS Excel(pivot tables)Experience Desired: analytical skills in order to review campaign performance Education Desired: Bachelors Degree

Job Responsibilities

Manage day-to-day operations for Supermarket sampling program; maintain open communication with teams to understand needs, objectives, and any changes to sampling campaigns; proactively address concerns and ensure quick resolution. Collaboration cross-functionally among multiple fast-paced groups, inclusive of (but not limited to) Lines of Business, Marketing, Procurement, Quality Assurance, Third-Party Partner, Retail OPS and Product Vendors Develop and coordinate sampling calendar and ensure timely execution of campaigns, allocating appropriate product mix of national brand and own brand sampling events; Coordinate event scheduling, product details, quantities, and creative assets for store sampling kitsEnsure timely delivery of schedule to Procurement to ensure adequate inventory purchasing for events; provide product distribution details and quantities to stores to ensure timely product deliveryStrong collaboration with third-party vendor on sampling staff on product knowledge, brand messaging, and customer engagement techniques to ensure successful sampling events Generate detailed reports on sampling activity pre/during/post event; Communicate findings and provide recommendations for future sampling strategies.Monitor marketing sampling trends and competitive activity to identify improvement and growth opportunities

About Us

At Giant Eagle Inc., we’re more than just food, fuel and convenience. We’re one giant family of diverse and talented Team Members. Our people are the heart and soul of our company. It’s why we strive to create a nurturing environment that offers countless career opportunities to grow. Deep caring and solid family values are what makes us one of the top work places for jobs in the Greater Pittsburgh, Cleveland, Columbus and Indianapolis Areas. From our Warehouses to our GetGo’s, our grocery Stores through our Corporate home office, we are working together to put food on shoppers' tables and smiles on their faces. We’re always searching for the best Team Members to welcome to our family. We invite you to join our Giant Eagle family. Come start a lasting career with us.