At Home’s marketing content and strategy team is a critical part of telling our story to the world. The Associate Manager of Category Marketing drives the product storytelling for all marketing channels including website, social, video, digital media text and email. They drive traffic and sales by being the champion of our product assortment on the marketing team and the champion of customer voice and engagement on the merchandising team. This individual will serve as the on-the-ground representative of their assigned merchandise division across all customer touchpoints in marketing. 

 

ESSENTIAL FUNCTIONS

Aggregates and leads on strategic upfront planning as the representative of product storytelling and assortment knowledge for their assigned division Provides direction for product storytelling throughout the marketing and customer communications for their division and represents an aggregated view across the entire assortment. Prioritizes the presence of critical categories and stories in their division to inspire and make At Home famous for these key areas Serves as the conduit for current performance information, deadlines and deliverables between the merchandising and marketing teams for their division Assures the product stories are inspiring to the customer and easy to shop in store and online for their division Leads in identifying with their assigned division and pulling through the key product stories including special treasures and price leaders to customer communications  Participates in merch meetings/collaborate with buying teams for their division Summarizes performance and engagement data from email, text, social and media and communicate back to merchandising and to the marketing team for their assigned division Ensures product in marketing communications is in-stock and shoppable in both store and website for their assigned division Manages the clearance, pricing changes and promotions in their assigned division and ensures they are accurately communicated to the customer across all channels Champions and develops the product storytelling databases. Applies updates as needed Collaborates with the marketing strategy team and creates the content plan, assists in architecting product stories Strategically chooses product for all marketing communications. This includes reviewing briefs, providing guidance, and merchandising email, text, social and media Provides shot requests, priorities, lists and product for content creation in studios, social and media and coordinates with merchant team to deliver samples for their division Attends weekly creative reviews and provides product feedback, direction, and proofs. QA’s product content for all customer-facing creative for their assigned division

 

 

QUALIFICATIONS

Bachelor’s degree in marketing, merchandising, media or a related field. Equivalent experience will be considered.  4+ years of experience with content, merchandising or a similar function.  A skilled collaborator, able to successfully manage multiple contributors, data points and points of view to effectively hit timelines, budgets and expectations as a team and company effort. Deep experience in leading customer facing content creation and planning – preferably in a retail environment. Excellent interpersonal, organization and communications skills Strong execution abilities, problem-solving, as well as written and verbal communication skills Must be innovative, organized, efficient and able to prioritize and manage multiple projects. Some experience with retail, merchandising, buying, content planning preferred