About the RoleThe Associate Manager, Channel Planning will play an integral role in supporting the execution of omnichannel media strategies for the brand. This position will report directly to the Sr. Director and work closely with both the Athleta and Banana Republic brand teams and the centralized Marketing Shared Services organization. The focus of this role is on the execution and implementation of channel planning activities, helping to ensure that the media strategies are delivered effectively across multiple platforms.

In this hands-on role, you will assist in the execution of integrated media plans, gather insights, and monitor the performance of various channels to help optimize campaigns. You will work closely with other members of the Channel Planning team to ensure that all media activities are aligned with brand objectives and are optimized for maximum impact.What You'll Do

Manage invoicing and PO process across Banana Republic and Athleta, including owning internal communication with Finance partners, managing internal trackers, and revising/closing out POs.

Partner cross-functionally with the Brands and Merchandising teams to ensure clean promo execution with optimal customer experience in mind.

Manage promotional communication between Brand and MSS teams, as well as external agencies and relevant stakeholders.

Manage creative copy and execution across all touch points, and ensure timeliness of copy approval within SLA guidelines.

Oversee seasonal creative process and QA for all paid channel support (i.e. Paid Social, Search, Affiliates) in partnership with Brand Marketing and agencies.

Create and manage calendar to communicate brand marketing messaging to all key stakeholders and external partners/agencies.

Provide strategy input and approvals for all display, digital OOH and audio campaigns and own briefing specs and asset delivery for these channels. Work with agency to provide channel best practices and implement test and learn strategy.

Partner with Sr. Director and Sr. Manager in omnichannel media planning for Athleta and Banana Republic, translating brand teams’ priorities into actionable media approaches and leveraging expertise on media effectiveness and evolving trends

Cultivate strong knowledge and understanding of Athleta and Banana Republic brand goals, business, and consumers to ensure that media

Regularly surface channel-specific insights, learnings, and best practices to the Athleta and Banana Republic teams to drive increased efficiency and effectiveness in strategy and planning

Work closely with Media Channel Activation team, collecting and incorporating recommendations for specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels

Who You Are

3+ years' of experience in marketing, media planning, or a related field with a focus on digital media.

Strong organizational and communication skills; ability to manage multiple tasks and timelines.

Proficiency in Microsoft Excel and PowerPoint; familiarity with media planning tools and data analysis platforms a plus.

Ability to work with data and extract meaningful insights to help optimize campaigns.

Collaborative attitude with the ability to work well within a team environment and across various departments.

A high level of attention to detail and accuracy in execution.