Job ID: 3588 

Alternate Locations:  

 

 

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

 

Newell Brands:

Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up everyday moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise! We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.

 

Position Summary:

The Associate Brand Manager position on Baby Gear Compliance & Content will be deeply involved in building and executing plans for future growth.

Work across the business units with all key functions – Brand Owners, Sales, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive strategic initiatives  Drive content strategy and execution across our leading baby gear brands – Graco and Baby Jogger – including photography, video, reviews, artwork and other brand support. Building brand equity by leaning in on safety through compliance and content updates to ladder back to master brand Support the compliance update process to deliver updated artwork, product, and content on time and in full

 

 
Key Responsibilities:

Works cross-functionally with category Brand owners, Graphics Design, Omni Marketing, Public Relations & Social, and External Agency Partners. Accountable for supporting the brand marketing strategies across Graco and Baby Jogger, grounded in consumer and market understanding. Familiar with brand standards and design language. Acts as brand champion across the business, ensuring consistency of communications according to brand guidelines. Builds knowledge of our brands and key products including their function and features. Provides creative guidance to creative services teams and/or agency partners. Serves as a key interface between brand marketing and creative services- briefing, giving feedback and managing creative design projects (packaging, POP, displays, digital assets). Leads brand photography and video projects, serving as interface between brand marketing and creative agency- owning scope, budget, timelines, process and approvals. Builds working knowledge and ability to communicate and ensure adherence to the brands’ visual languages (graphics look and feel) and photography and video style (lighting, wardrobe, propping and models.) Participates in brainstorming sessions with marketing, agencies and the creative design team to generate creative ideas. Builds knowledge of and suggests strategies for content trends (best in class, new/emerging and across channels such as retail.com and social.) Forecasts and prioritizes workload (creative projects, photography, video). Oversees project timelines, deliverables and approval processes. Facilitates collaboration and communication across all stakeholders. Tracks and summarizes projects. Serves as day-to-day agency contact, specifically owning planning of major photography and video shoots with agency. Assigns projects to agency, or internal creative resources, using clear and effective scope, budget and creative brief. Serves as brand lead on set, ensuring brand vision is achieved, products are used correctly and scope is followed. Coordinates product reviews process, managing internal and external partners, process, and budget. Builds working knowledge of current and potential emerging category compliance. Helps track and manage compliance projects. Partners with C+C team to work directly with graphics and production team to update all necessary artwork associated with compliance
 

Required Experience/Qualifications:

Four-year college degree. 2+ years of prior experience of marketing or agency experience, ideally in role involved with creative projects. Experience in brand marketing is a plus. Creative thinking and problem-solving skills. Ability to collaborate with cross-functional stakeholders. Ability to manage projects, agencies and budgets. Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills, written and oral. Creative, self-motivated and enthusiastic Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools. Demonstrated logical, analytical, and creative problem-solving skills. Adept at influencing.  Up to 10% travel potential. Fluent in English. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

 

 

 

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.