Job Posting Title:

Associate Manager, Consumer Insights

Req ID:

10096912

Job Description:

The Associate Manager’s main role is to generate a holistic understanding of consumers in China through multiple sources of data not limited to ongoing trackers, ad-hoc insight projects and desk research.

He or she will be responsible for the day-to-day project management and insight generation, which help inform strategy decisions across all lines of business.

Responsibilities:

Ownership of inbound visitation and arrival studies about Mainland Chinese, in particular GBA that supports commercial development such as pricing, market sizing, sales channel, etcWork with team supervisor to field and analyze primary research data, including the management of supplier relationshipsDevelop and manage KPI tracking & consumer sentiments to understand business performance and consumer trends in the context of the macro environment and the Disney resortSynthesize with external data source to understand the market and resort visitation trends to support business planning across multiple lines of businessPresent and communicate research results and insights to stakeholders across the business.

Requirements:

Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences, or related disciplinesMin. of 6 years of working experience in executing customized research projects, preferable experience gained from Travel or Entertainment industrySolid knowledge in leading customized market research projects for Mainland China is a mustAbility to translate technical and fact-based findings into actionable recommendations or insightsStrong collaboration skills to engage and work closely with multiple stakeholders under fast-faced environmentHands-on experience in social listening and consumer trend is a plus

HKProfessional #LI-AI1

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (HKDL)

Primary Job Posting Category:

Consumer Insights & Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Lantau Island, Hong Kong

Alternate City, State, Region, Postal Code:

Date Posted:

2024-08-13