HelloFresh is looking for an Associate Manager to support growth and add sophistication to our customer touchpoints, with the goal of improving retention and reducing churn. As a member of our Customer Relationship Marketing (CRM) team, you will understand the inner workings of how to use data along with optimized creatives, orchestrated across channels to craft compelling customer experiences with the HelloFresh brands. Candidates must have a passion for CRM marketing (with email being a major component!) and be able to independently solve marketing problems and obstacles, develop multiple cross-functional relationships, and adapt to the needs of the business to work towards set goals. Attention to detail, quality of work, cross collaboration and reliability are all integral to success. 

You will ...

Oversee the creation, management and optimization of all communications to our active customers across various channels, including email, SMS, and app. Build and optimize complex & personalized journeys within Salesforce Marketing Cloud Help implement new programs within our martech stack to better support our future growthImprove CRM strategies by partnering with audience managers and cross-functional teams to identify actionable insights from customer data and new opportunities. Increase the sophistication of our program through an understanding – and implementation – of industry best practices, current trends, new technologies, regular/iterative testing.   Understand current program goals and business targets; offering proactive, thoughtful plans to close gaps and increase growth. Own all aspects for new communications including conception, QA, execution, monitoring and post analysis – ensuring the data and creative both meet standards set by our teams.   Understand and own the data and events that trigger our programs, building in checks and automating processes to streamline and work more efficiently. Test, iterate, share results, repeat! Staying organized, keeping partners in the loop and updating on performance of projects is required to be successful.  Diligently work to improve the customer experience in an ongoing way – thinking critically about what is right for the customer, developing new projects and figuring out how to implement. Speed is important, but quality is paramount. 

You are...

Someone with a passion for CRM marketing and exceptional project management skills with the ability to juggle multiple priorities and projects simultaneously Ready to collaborate with relevant teams and people of all levels, with strong interpersonal skills to explain complex topics with ease. A scrappy team player, who will actively pitch-in wherever necessary and is comfortable working in a fast-paced, high-growth environment A Logical thinker who has a passion for data and wants to learn the technical back-end systems to help support campaign development and execution Someone that wants to grow with us and elevate our marketing in an efficient, automated manner. 

At a minimum, you have...

Bachelor's degree – in the field of business, marketing, engineering or data science. 4-6 years of CRM related experience, with heavy focus on email, the underlying data and the systems/tools that support CRM. Hands-on experience with Salesforce Marketing Cloud, database marketing, email provider migration are all major pluses. 4-6 years of experience analyzing data and creating insights that translate into business strategy Experience managing complex projects from conceptualization to completion Managed complex segmentation strategies and customer lifecycle programs.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range$82,500—$110,000 USD