Job Posting Title:

Associate Manager, Marketing (CRM)

Req ID:

10093231

Job Description:

Job Responsibilities:

Plan and develop multi-channel CRM-campaigns (emails, SMS, mobile app, social advertising, and WeChat etc) along the consumer journey by working closely with internal marketing partners, cross-functional teams and external agencies.Manage end-to-end multi-channel CRM-campaigns implementation, including campaign calendar planning, content strategy and design, segmentation, and personalization.Define and execute A/B testing and various tests and learnings to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.Implement tracking and reporting mechanisms, such as Salesforce and Adobe Analytics, to measure CRM performance, KPIs and conversions to help enhance the effectiveness of campaigns.Facilitate and execute CRM initiatives aligning with the business directions.Conduct competitive analysis and provide recommendations based on competitive reviews, learnings, and industry best practices.

Job requirements:

Bachelor’s degree or equivalent in Business, Management or Marketing5 years of CRM experience and / or Digital Marketing, including 2 years using Exact Target/ Salesforce Marketing Cloud (or similar email marketing platforms)Experiences in planning, delivering, and executing emails, SMS and mobile app campaigns, including a good understanding of segmentation, personalization, email designs, HTML knowledge, dynamic contents and compliance with data privacy regulations.Experience in tracking and reporting Marketing campaigns, including providing insights and campaign optimizations/ recommendations.Experience in trending social/communication platforms (e.g. Facebook, Instagram, WeChat) is a mustExcellent organization, interpersonal, copywriting and communication skillsStrong can-do mind-set & people skillsDemonstrate a strong sense of ownership for assigned projectsFluent in written & spoken Cantonese, Mandarin & English

Plan and develop multi-channel CRM-campaigns (emails, SMS, mobile app, social advertising, and WeChat etc) along the consumer journey by working closely with internal marketing partners, cross-functional teams and external agencies.Manage end-to-end multi-channel CRM-campaigns implementation, including campaign calendar planning, content strategy and design, segmentation, and personalization.Define and execute A/B testing and various tests and learnings to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.Implement tracking and reporting mechanisms, such as Salesforce and Adobe Analytics, to measure CRM performance, KPIs and conversions to help enhance the effectiveness of campaigns.Facilitate and execute CRM initiatives aligning with the business directions.Conduct competitive analysis and provide recommendations based on competitive reviews, learnings, and industry best practices.

Job requirements

Bachelor’s degree or equivalent in Business, Management or Marketing5 years of CRM experience and / or Digital Marketing, including 2 years using Exact Target/ Salesforce Marketing Cloud (or similar email marketing platforms)Experiences in planning, delivering, and executing emails, SMS and mobile app campaigns, including a good understanding of segmentation, personalization, email designs, HTML knowledge, dynamic contents and compliance with data privacy regulations.Experience in tracking and reporting Marketing campaigns, including providing insights and campaign optimizations/ recommendations.Experience in trending social/communication platforms (e.g. Facebook, Instagram, WeChat) is a mustExcellent organization, interpersonal, copywriting and communication skillsStrong can-do mind-set & people skillsDemonstrate a strong sense of ownership for assigned projectsFluent in written & spoken Cantonese, Mandarin & English

HKProfessional #LI-AI1

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (HKDL)

Primary Job Posting Category:

Loyalty Program Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Lantau Island, Hong Kong

Alternate City, State, Region, Postal Code:

Date Posted:

2024-08-28