Associate Manager of Brand Marketing

MARKETING MISSION: We ensure our current and prospective Guests are exposed to Red Robin at the right time, right place, and with the right message consistently across all channels and in our local communities. We involve our Guests in conversation to drive engagement, connection, brand loyalty, and, ultimately, drive traffic. We model adaptability as we work together to partner cross-functionally and have Bottomless fun while doing it.

SUMMARY

Reporting to the Director of Brand Marketing, the Associate Manager, Brand Marketing will help implement the overall strategy, design, and implementation of national marketing within the four walls of the restaurant and all third-party/delivery platforms. This person will be instrumental in amplifying and telling the Red Robin brand story and working closely with the Brand Marketing team to analyze the performance of existing campaigns to assist in developing new and creative marketing strategies to help drive business objectives. The role will facilitate and deliver all guest-facing printed materials such as but not limited to main, beverage, and dessert, catering, and kid’s menus as well as table tents, tabletop devices, promotional materials, and test materials for all corporate, Donatos, franchise, and Canada locations. This Team Member will have the ability to adapt to the fluid needs of the business, possess critical thinking skills and showcase partnership within the brand marketing landscape. The individual is responsible for maintaining key agency relationships and ensuring that all marketing is delivered within the established timelines and budgets. This role will provide key insights to help Department leadership  strategically evaluate business opportunities, leverage consumer insights and behaviors to address customer-based opportunities and bring them to market to positively impact brand equity, business sales and profitability.

**This position is hybrid remote. The ideal candidate would reside in Colorado and be able to travel to the Restaurant Support Center in Englewood, CO as needed.

WHAT YOU’LL DO

Strategy:

Partner with key stakeholders to continue improvement of menu engineering driving PPA growth and mix of key categories and productsAssess menu item performance, mix and optimization opportunitiesPartner with key stakeholders to evolve in-restaurant content strategy based on shifts in consumer ordering trends and Guests needsUnderstand the market: track competitive and category innovation trends across relevant spaces, menu innovation, in-restaurant guest experience and evaluate the relevance, fit and feasibilityWork with the broader strategic marketing team and business partners to define brand needs and project scopePartner with culinary team to execute new menu innovation and recipe testing to drive new news and relevancy to menu

Creative Development:

Execute creative strategy and development/optimization of printed Corporate, Canada, Franchise and Test Dine In, Catering and Kids Menu versions from conception through implementationExecute quarterly strategy for and creative updates to tabletop device content by serving as the main point of contact for cross functional teams including: IT, Category Teams, Agency Partners, Table Top Providers and Key Stakeholders to insure the timely and accurate deployment of all tabletop contentExecute the creative development and execution of all secondary Guest-facing menu and in-restaurant marketing materialsCorporate, Donatos, Canada & Franchisee: Main, Beverage and Dessert, Kids menus & Illustrations, Catering menus, Ziosk table-top device content and other tabletop material (i.e. table tents and promotional cards)Partner with agencies to create highly engaging visual content for the brand including but not limited to menu photography, print and website marketing collateralLead the planning and execution of quarterly photoshoots to capture updated visual assets for the Dine In, Kids, Catering and Third-Party Menus, website, and Tabletop devicesSupport the expansion of Donatos Expansion and other test initiatives, as needed, through development and deployment of menu versions, tabletop content or in-restaurant marketing materialsDevelop, test, and implement promotional and systemwide initiatives to support national in-restaurant sales growth and trafficManagement of Asset Manager and Master Data Management platforms to keep content organized and on track for systemwide yearly menu deployments ensure brand photography and materials are consistent across all restaurants and channels

Internal and Agency Relationship Management:

Conduct quarterly business reviews with key stakeholdersOversees key agency partners in the creative development for national marketing initiatives including agency, kick-off, creative brief process, scheduling and consolidation of feedbackSupport marketing communications to ensure implementation across marketing channelsCreate timelines, managing approvals, and sharing final products with internal stakeholdersCollaborate with the consumer insights team to evaluate audience research, informing messaging strategies that align with Red Robin’s guest segmentation, and optimize content based on testing in restaurant materialsPartner with cross-functional teams including operations, culinary, finance, training, consumer insights and supply chain to ensure wholistic awareness of key initiatives and overall strategy of contentParticipating in read outs of results from systemwide deployment and testing and identify opportunities.Develop strategic creative briefs, execution of clear and timely work orders and management of processes, schedules and budgets to ensure agencies and team stay on track with overall yearly goals and initiatives.Oversees key agency partners in the creative development for national marketing initiatives including agency kick-off, creative brief process, scheduling and consolidation of feedbackSupport marketing communications to ensure implementation across marketing channels (digital, email, social, in restaurant, etc.)

SKILLS & QUALIFICATIONS:

College degree preferred or equivalent 3-5 years’ work experience required – Marketing, Advertising, Public Relations or Business AdministrationPrevious restaurant, hospitality or retail experience strongly preferredRequires a comprehensive understanding of marketing channels, local restaurant marketing, sales building programs and content developmentAbility to effectively multi-task and manage competing priorities and initiatives across internal & external stakeholders with minimal supervisionAbility to analyze campaigns, promotions and menus with the ability to build plans based on learningsExcellent interpersonal and communication skills including presentation skillsDetail oriented, self-starter with the ability to work in a fast-paced environment, meet deadlines with minimal supervisionProficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.)

BENEFITS:

Annual bonus opportunityFlexible Paid time off and holidaysHealth, vision, dental, life insurance plans, and discounts401(k) savings plan plus a company match with immediate vestingEligible to participate in the employee stock purchase plan after 1 year of continuous employmentDiscounts on Red Robin food

Compensation Range: $58,100.00 - $75,650.00

Red Robin is an Equal Opportunity & E-Verify Employer