Division Information

Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman®, Black+Decker®, PowerXL®, Emeril Lagasse®, Russell Hobbs® and Remington®. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

Job Summary

The Associate Marketing Manager will be responsible for developing and executing marketing strategies for specific product launches within the Home Appliances division across the Black and Decker, PowerXL, Emeril, and George Foreman brands. This role requires a strong understanding of consumer behavior, market trends, and competitive landscapes to drive brand growth, increase market share, and achieve key business objectives. Reporting directly to the Senior Brand Manager, this role will also work to support the broader Home Appliances marketing team across a variety of key strategic initiatives.

Primary Duties & Responsibilities

The Associate Brand Manager is responsible for the execution of the marketing plans, business analysis and select product launches critical for driving business results.

Planning & Execution

Helps develop and execute marketing plans that deliver financial objectives and align with brand strategies Supports the execution of go-to-market plans by developing key launch assets, including in-store materials, A+ content, and other consumer-facing materials designed to drive consumer loyalty and product usage. Leads meetings with consumer affairs teams and develops comprehensive resource packages to facilitate product education prior to launch. These resources empower consumer affairs teams with the necessary information to effectively address consumer inquiries and provide exceptional product support. Actively participates in customer business planning process and collaborates with sales organization to ensure delivery of net sales and market share objectives Assist with the development of product materials, including presentations, sell sheets, heads to heads, and spec sheets to ensure we have a bank of resources for sell-in at key strategic customer meetings. Develops key assets and materials to ensure cross-functional teams are equipped with product knowledge and can consistently talk about our brands and products Supports creation of category and positioning information for cross-functional teams Works closely with Sales to identify opportunities and recommends appropriate action Works closely with New Product Development to ensure consumer needs are being met Leads select launches, customer-based projects, and brand-based projects which could include rapid market response projects.

Analytical

Continuously evaluates and analyzes market condition and makes fact-based recommendations Assists with development of customer strategies and sell-in story & determining distribution and product fit within our current and future portfolio

Support

Keeps competitive portfolio updated and monitors competitive distribution by Analyzing market trends, industry trends, and competitor performance across key metrics (e.g., market share, distribution gains, new product launches, pricing). Oversee a creative tracker to ensure all product launches receive the necessary creative support for successful market introduction. Education and Experience Profile Bachelor’s Degree in Business/related field, MBA preferred Minimum 2+ years prior marketing experience with CPG or Durables company Direct experience in customer engagements, business case analysis, new product introduction Desired experience analyzing and utilizing syndicated research data (e.g. NPD or Nielsen) marketing research. Basic understanding of brand foundational tools and segmentation Strong presentation / communication skills Decisive, action-oriented individual with strong project management skills Travel up to 10% of the work time Required Skills Strategic Planning & Execution: Developing and executing effective marketing strategies and campaigns. Data Analysis & Interpretation: Analyzing data, identifying trends, and drawing meaningful conclusions. Market Research & Analysis: Conducting market research, competitive analysis, and consumer insights. Project Management & Execution: Managing multiple projects simultaneously, meeting deadlines, and achieving desired outcomes. Communication & Collaboration: Building strong relationships with internal and external stakeholders, effectively communicating ideas, and collaborating effectively within cross-functional teams. Creativity & Innovation: Developing creative and innovative marketing solutions. Work Environment

Working conditions are normal for a hybrid office environment (Tuesday - Thursday in office). 

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.