_Contribute strategically to develop the ethical marketing plans for the year and lead execution for the same_ _Developing marketing and GTM plans for new launch and existing brands_ _Independently drive market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans_ _Formulation of communication development for healthcare practitioners in coordination with creative agency_ _Building strong marketing programs to engage HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs._ _Responsible to drive evaluate newer indications/opportunities to expand and grow business through continuous collaboration with ethical sales team_ _Ensure complete compliance to ethics & compliance SOPs, including timely submission of completed documents_ _Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs_ _Independently handle overall brand projects to ensure marketing programs are driven consistently and in a high quality manner._ An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com