Job Description

Team Member will be required to come onsite four days a week. Can work one day remote.

Job Summary:

This role leads the execution, analysis and optimization of paid media campaigns to support Advance Auto Parts and its products and services.

What will you do?

Lead the execution, monitoring and measurement of paid social and display media marketing campaigns supporting vendor fundingDevelop original content for paid media campaigns in partnership with external agency partners, internal creative team, Product Marketing Managers, vendors and morePartner with Product Marketing Managers on media plan development, creative production and reporting needsServe as daily contact and relationship steward of external agency partnersEnsure paid social and display media campaign implementation follows organizational and creative guidelinesDevelop standardized paid media campaign tier packages for reporting, communications and recommendations by budget levelMake informed decisions on vendor paid media campaigns based on past campaign performanceStay informed of changing paid media landscape, legal requirements and best practices to inform campaignsDrive awareness and distinction for the Advance brand, its subsidiaries and its resourcesManage budget tracker and communications with finance partners of vendor funded campaignsMonitor competitor and relevant industry companies paid media effortsIdentify gaps and opportunities to streamline, document or otherwise improve the vendor paid media campaign process, specific to paid social and displayEstablish expectations and priorities for vendor paid media campaigns within given resources – time, budget, bandwidthAssist with overarching content creation for the AAP brand overall, as neededGrow in understanding of business performance, key indicators and product recommendations for paid media campaign effectiveness

Top 5 Required Technical Skills:

Product PromotionEffective CommunicationBrand MarketingData AnalyticsStrategic Planning

Top 5 Required Leadership Skills:

OwnershipAbility to motivate/influence othersInnovationCollaborationDetail oriented

Certifications, Experience, and Education:

Certifications: None needed, but a bonus: Google ads certification, Google Analytics certification, Hootsuite Social Marketing certification, HubSpot Content Marketing, etc.Experience: Have a minimum of 4 years of corporate social media or advertising experience for a large brandEducation: Hold a Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or commiserate experience

Location & Work Availability:

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina. Flexibility for occasional travel may be required.

Benefits Summary:

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

Company Overview:

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. Advance operates 5,000 stores and WorldPac branches in the United States, Puerto Rico, and the U.S. Virgin Islands. The Company also serves independently owned CarQuest branded stores across these locations in addition to Mexico and various Caribbean Islands. When you join our team, you become one of 60,000 knowledgeable and experienced Team Members who are committed to providing outstanding customer service to our customers, communities, and each other every day.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class.

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