Associate Media Director
We are looking for an Associate Media Director to join our growing Media Team!
The Associate Media Director role will develop and manage the day-to-day media strategy, planning and execution of all assigned client programs, working across a mix of awareness and performance marketing media channels within both traditional and digital media. They will assume responsibility for day-to-day campaign management as well as maintaining positive relationships with clients and our creative, strategy and technology teams. The Associate Media Director will work in close partnership with our account, analytics, strategy, creative, and programmatic teams to develop programs that drive business outcomes for our clients.
Requirements/Skills:
6-8 years of media experience overseeing strategies across channels and teamsExperience working within an integrated media team across digital and traditional mediaExperience in client-facing environments and serving as media leadExperience managing a team of 2+ media professionalsDemonstrated ability to execute high-impact marketing campaigns that exceed client KPI’sFamiliarity with both brand and performance media KPIsAble to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environmentKnowledge and expertise of ad serving and tracking platforms such as Google Campaign ManagerStrong PowerPoint skills required as well as demonstrated ability to create client ready presentationsKnowledge of comScore, Ad Intel and Simmons as well as other media planning and competitive tools a plusProficiency in Excel and experience working with an advanced analytics team preferredBA/BS in marketing communications or related field
Responsibilities:
Oversee day-to-day client planning teams to develop media strategy and plans against client objectivesManage a team of media supervisors, media planners and media coordinators within AMP’s Media TeamOversee development of media strategies and plans for assigned books of businessOversee development of RFPs and selection of media partners for media plansPresent client presentations and serve as a day-to-day media contact for assigned clientsWork with key client contacts on deliverables and timelines to ensure internal team is set up for successPartner with Media Leadership on planning updates and team managementPartner with analytics on insights generation for campaign performance, ensuring agency story-telling aligns with client’s business KPIsVerify all planning materials such as flowcharts and digital schedules are up to date prior to submission to Media Leadership and ClientsWork with internal programmatic team to develop applicable audience and data strategiesOversee the creation, and presentation of media strategies and media plans to client Sign-off on workflow processes for campaign launch, reporting, optimization and financial reconciliationWork with internal finance team on invoice reconciliation processes, ensuring key timelines are being metLead communication with external agency partners of our clients, ensuring creative and media strategies are integratedWork with internal planning team to develop custom, bespoke partnerships with media partners
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and Chicago. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.
AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.
Job Will Remain Open Until Filled
ResponsibilitiesThe Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Position Summary
The Associate Director Media is responsible for driving media strategy for all digital channel initiatives including direct partnerships, programmatic media buying, paid social and paid search, while managing a team to consistently and successfully deliver the execution of complex programs. This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. The incumbent must possess the ability to effectively juggle multiple priorities, while managing client expectations, timelines and coordination between various resources.
Essential Job Duties and Responsibilities
Drive innovation and thought leadership of company's media channel.Collaborate with delivery teams to ensure quality and timeliness of deliverables.Assume responsibility for the growth and vitality of media practice and of your clients’ business.Develop and/or approve direction of RFPs that lead publishers in devising innovative approaches to meeting campaign objectives and delivering value.Ensure accurate record keeping and finances on all accounts.Work with cross-functional departments to ensure flawless execution.Review final reconciliation of campaign and authorize client refunds if appropriate.Supervisory Responsibilities
Direct Reports
Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
Indirect Reports
May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
Travel up to 30%
Minimum Qualifications
Education Level: (Required): Bachelor's Degree
Field of Study/Area of Experience:
8+ years of experience in Media at an agency
Skills, Knowledge and Abilities
Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social mediaPrevious success in the planning, development and management of digital media campaigns for brands or productsExperience with DoubleClick and other 3rd party tracking solutions preferredExperience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analyticsDemonstrated ability to meet tight deadlines while juggling multiple projects simultaneouslyProven client service orientation with strong written and verbal communication skills, including effective presentation skillsAbility to consistently perform under pressure in a fast-paced environment as an individual on a teamExceptional organizational and time management skillsDemonstrated interest in keeping up with emerging technologies and digital marketing trendsEnvironmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
Important InformationThe above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
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