Associate Media Manager, Omnichannel, Prime Video
Amazon
Description
Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, Summer I Turned Pretty and Saltburn, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.
Prime Video is seeking a talented Associate Media Manager to build, optimize and deploy media campaigns in support of Prime Video and our growing library of Prime Original TV shows and movies. The successful candidate will have experience across a variety of paid & owned media channels (search, social, programmatic, email, push notification) and will have a proven track record of delivering results on campaigns, with the ability to multi-task and prioritize, plus a passion for testing, learning and making data-driven decisions.
You will launch content programs that impact millions of customers, operationalizing the activation of campaigns across key social and digital partners and platforms. You will work across internal partner teams including creative, media strategy, analytics and measurement. You will work with key media platforms such as Meta, Google, Microsoft, TikTok, and Programmatic Channels. You will also support Prime Video's customer engagement efforts by executing marketing campaigns across outbound channels, including email and push notifications. The role focuses on campaign build, QA, and performance analysis. Other responsibilities include collaborating with cross-functional teams and developing experiments to increase campaign effectiveness. You will be responsible for identifying new opportunities, testing new tactics and leaning into traction with an ownership stake in delivering against campaign objectives. You will be rigorously analytical, obsess over the impact of your campaigns, and test and deploy new tactics. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Prime Video.
Key job responsibilities
- Launch, test and optimize media & marketing campaigns and strategies across a variety of paid and owned media channels.
- Own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategies and identify opportunities for improvement.
- Present to cross functional teams regularly on key campaign metrics and progress to goals.
- Continuously develop new ideas, and test them to identify best practices.
Basic Qualifications
- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
Preferred Qualifications
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
- Excellent oral and written communication skills
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $58,500/year in our lowest geographic market up to $125,100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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