Washington, District of Columbia, USA
22 days ago
Associate Product Marketing Manager

Company Description

Who We Are:

Interested in joining our team?  Here is some more information about us!  Momentus provides industry-leading event and venue management software to customers in over 50 countries around the world, serving thousands of customers that power millions of events.  In the age of digital transformation, our comprehensive platform offers event professionals leading-edge SaaS technology that provides a 360 view of their business, allowing them to cut costs, save time, and increase revenue. Momentus is used for top shows from across the world, famous museums, global convention centers, performing arts venues, professional sports arenas, and other unique events.  Our client list includes ExCel London, Manchester United, Museum of Contemporary Art Australia, Omanexpo, the China National Convention Center, the Porsche Experience Center in Germany and the Sydney Opera House.

Working @ Momentus:

Surround yourself with highly motivated co-workers that push you to be your best each day. Momentus offers the career opportunities and fast-paced, exciting environment of a growth company where you can make a direct impact on our product and customers.

Job Description

The Associate Product Marketing Manager will drive go-to-market strategies, product positioning and messaging to ensure the success of Momentus venue and event management platforms. You’ll be at the intersection of product, sales, and marketing, playing a pivotal role in driving customer acquisition, upsell campaigns and retention.

Key Responsibilities

Market Research and Insights

Collaborate with teammates to conduct market research, segment the market and understand customer pain points, goals, challenges, buyer personas, industry trends, and competitive landscape and develop Ideal Customer Profiles (ICPs).Identify opportunities to differentiate our software and meet customer pain points.

Positioning and Messaging

Develop clear, compelling product positioning and articulate our value proposition to target personas – event managers, operations, sales and finance teams at world-class venues.Collaborate with the marketing team to produce infographics, videos, customer success stories, webinars, blog posts and sales enablement tools.Develop engaging website content that improves lead generation.

Go-to-Market Strategy

Lead product launches, ensuring cross-functional alignment across product, sales, solution engineering, services, RevOps and marketing teams.Define and execute go-to-market plans for new features and product updates.Create compelling campaigns to prospects and customers that drive adoption and engagement.

Sales Enablement

Provide the sales team with resources to effectively communicate product value – pitch decks, sell sheets, infographics, videos and battlecards.Train sales teams on product positioning and differentiation strategies.Ability to organize sales enablement resources (SharePoint, Brandfolder, etc.).

Performance Analysis

Track and analyze key metrics to measure the success of marketing initiatives.Use data insights to iterate on strategies and inform future campaigns.

Qualifications5+ years of product marketing experience in B2B SaaS.Excellent written and storytelling skills. We serve the live entertainment industry and want to engage our audience with compelling stories!Proven experience with go-to-market strategies and product launches.Strong understanding of customer segmentation and buyer personas.Proficiency in HubSpot and analytics platforms.Ability to thrive in a very fast-paced, collaborative environment.

Preferred Skills

Experience working in the event management or venue operations industry is a plus.Passion for live events.

Additional Information

Join our dynamic team and enjoy benefits that truly empower you:

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