Insight Global is searching for an Associate Publicist to join one of our clients and go onsite 3x a week in NYC. This person will be joining their Marketing and Publishing teams. This role will spearhead publicity campaigns. The ideal candidate will be a creative self-starter who brings passion for book publishing and demonstrated experience in media relations. Core responsibilities include developing and executing publicity strategies across television, radio, podcasts, and print media, while creating compelling promotional content and coordinating author events. The position requires strong organizational abilities, excellent communication skills, and proficiency with current social media trends.
· Develop and implement effective publicity strategies to secure national and regional coverage across television, radio, podcasts, and in print and online publications.
· Create compelling and engaging press releases, pitch letters, author Q&As, and press kits.
· Organize and coordinate author events including bookstore events.
· Build and maintain relationships with editors, book reviewers, influencers, and other media professionals.
· Research and develop targeted mailing lists and coordinate book mailings for trade and academic titles.
· Monitor, analyze, and report on publicity campaigns and media coverage, leveraging insights to drive continuous improvement.
· Stay up to date on current trends in the book publishing industry and in social media.
· Collaborate with the editorial, marketing, and sales teams to ensure the success of campaigns.
· Maintain media database and accurate records of all publicity efforts.
· Assist with administrative tasks such as scheduling meetings, processing invoices, and tracking expenses
Effective performance of the essential functions of this position requires regular in-person, on-site interaction with colleagues, both for purposes of relationship building and meaningful collaboration

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

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