At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world. Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is $57,750 - $129,800 **Position Description:** Lilly is on a mission to become a leader in the digital space and enhance the efficiency across digital marketing channels. To achieve this, we need to establish, standardize, track, and maintain the ongoing performance and health of our websites and digital campaigns. The Digital Engagement Team is seeking a highly analytical, outcomes-focused individual to lead the implementation and management of website tagging and measurement frameworks. This role will focus on ensuring accurate and effective tagging to track website performance and user engagement. The Digital Measurement Manager will support Lilly.com, LillyDirect, Trials team, and the marketing organization in defining an outstanding, standardized approach to website measurement, digital channel performance and optimization. This role involves implementing an effective tagging, measurement and reporting framework, while bringing to bear industry standard processes. **Key Objectives:** **Website Tagging** + Develop and implement a strategic tagging framework to accurately track website goals, conversions, and user interactions. Ensure all tags are functioning properly and provide actionable insights to inform optimization recommendations. + Implement strategic tagging framework, approach and governance, including a process for monitoring tags to ensure they are functioning properly. + Set up websites to be scanned within the tools like Tag Inspector and ObservePoint to resolve and highlight any tracking gaps or privacy-related flags. + Ensure all tagging implementations align with relevant data privacy laws and regulations. Regularly audit tags to maintain compliance and address any privacy-related issues promptly. + Work closely with marketing, IT, and analytics teams to ensure tagging strategies align with overall business goals and provide comprehensive insights. Facilitate communication and collaboration between departments to optimize tagging efforts. + Develop and maintain dashboards and reports to monitor the performance of website tags. Provide regular updates to collaborators on key metrics, tagging health, and areas for improvement. + Stay updated with the latest trends and standard methodologies in website tagging and digital analytics. Continuously evaluate and improve tagging strategies to enhance data accuracy and insights. + Provide training and support to team members and partners on tagging standard methodologies, tools, and processes. Ensure everyone involved understands the importance of accurate tagging and how to implement it effectively. + Maintain comprehensive documentation of all tagging implementations, including tag specifications, data layer requirements, and governance processes. Ensure documentation is up-to-date and accessible to relevant team members. **Measurement** + Proficient in UTMs (urchin tracking modules) and UTM guideline process development + Pulling data from quantitative (Adobe Customer Journey Analytics) and qualitative (Adobe Activity Map) platforms to analyze the performance of certain pages. + Identify and develop coordinated data collection strategies to provide reporting on key performance indicators that directly measure website, digital campaigns, and conversion funnel performance. + Enhance established processes to support the marketing organization through website analytics transitions (Adobe Analytics/ Customer Journey Analytics) + Lead internal and external business partners through measurement strategy processes, distinguishing critical metrics from business goals, and developing reporting process & requirements. + Partner with marketing teams and internal capabilities teams (including SEO, SEM, display, social, etc.) across the enterprise to understand brand strategy in order to best support Key Performance Indicator approach and goal setting. + Refine standardized dashboards, using tools like Adobe Workspace and PowerBI across the enterprise for monthly reporting. + Prepare and update timely data analysis reports to support Program- and Enterprise-level corporate business objectives. + Demonstrate a strong understanding of data dimensioning/metrics and proper use of tracking variables, including experience with A/B and multivariate testing. + Gain a thorough understanding of business issues and alignment to the defined problem(s)/business decision(s) and questions that need to be answered. + Exhibit ability to proactively identify and use data sources to answer business questions, including Website Performance and Engagement. + Compile, analyze, and interpret information to develop conclusions and recommendations relative to business questions. Integrate new understanding with foundational knowledge. + Empower business decision-making through knowledge integration and partner management. + Exhibit ability to create a Measurement Plan to track progress of brand and business objectives. + Utilize data and analytics to track key execution measures to inform the business. **Minimum Experience/Personal Skill Requirements:** + Bachelors Degree + 5+ years of experience in website tagging and digital analytics, with expertise in tools such as Adobe Analytics, Customer Journey Analytics, and Adobe Data Collection. + Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position. **Additional Preferences:** + Knowledge of digital marketing, including knowledge of digital advertising platforms (e.g. Meta, TikTok, Reddit, LinkedIn, Google AdWords, Google Search Console, DoubleClick Campaign Manager, DoubleClick Search, etc.), and digital analytics platforms. + Google Analytics Certification + Able to learn new systems and techniques quickly and effectively + Communicate complex ideas in a clear and concise manner to non-technical cross-functional partners, while also communicating technical needs to developers effectively + Track record to navigate ambiguity + Self-starter mentality with aim to complete projects with limited direction, if required + Able to influence, collaborate and work effectively on a team + Proficient written and oral communication skills + Experience working inside a regulated environment + Capable of influencing without authority from peer level to VP level + Demonstrated Emotional Intelligence + Digital marketing experience with general knowledge across tactics with broad understanding of strategies and standard methodologies at a high level. + Understand and support use of agile methodologies + Exemplify professional experiences working with diverse teams, populations, and cultures **Additional Information:** + This role requires working onsite in Indianapolis Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. \#WeAreLilly