New York, New York, USA
65 days ago
Audience Product Manager - NYC

AdTheorent is seeking a passionate and analytical Audience Product Manager to join our growing team. In this role, you will play a pivotal role in defining and driving the product roadmap for our audience activation and analytics solutions, ensuring they deliver exceptional value to our advertisers.

Responsibilities: Own the product vision for audience targeting solutions, identifying market needs, user pain points, and opportunities for innovation. Conduct in-depth user research to understand advertiser challenges and translate them into actionable product requirements. Collaborate with engineering, data science, partnerships and sales teams to develop and launch new audience targeting features and functionalities. Work closely with marketing to create compelling messaging and go-to-market strategies for audience products. Analyze product performance data and user feedback to identify areas for improvement and iterate on existing features. Stay abreast of industry trends in audience targeting, data privacy regulations, and programmatic advertising. Develop and maintain strong relationships with key partners in the ad tech ecosystem.
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