Job summary:
As a Content Marketing Manager in the Aumni Marketing team, you will drive our content strategy to establish thought leadership and engage our audience in the venture capital ecosystem. Your role is crucial in positioning our company as an industry leader and delivering value through compelling content. Collaborate with passionate professionals dedicated to excellence and innovation.
Job responsibilities:
- Support the development and execution of the content marketing strategy.
- Collaborate with teams to identify content needs across various channels.
- Stay updated on industry trends to position the company as a thought leader.
- Create insightful reports, articles, and educational content.
- Facilitate speaking opportunities for subject matter experts.
- Produce high-quality written and visual content.
- Assist in the content creation process from ideation to distribution.
- Develop and manage a robust content distribution strategy.
- Implement and monitor paid promotional campaigns.
- Monitor and improve search engine rankings for target keywords.
- Measure website traffic and user engagement metrics.
- Work closely with sales, product, and customer success teams.
Required qualifications, capabilities, and skills:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven experience in B2B SaaS content marketing.
- Strong understanding of SEO best practices and analytics.
- Exceptional writing and editing skills.
- Experience with content management systems and marketing tools.
- Creative mindset with a strategic approach to content.
- Strong project management and organizational skills.
Preferred qualifications, capabilities, and skills:
- Experience in the financial technology or venture capital sector.
- Familiarity with marketing automation tools.
- Ability to simplify complex topics for diverse audiences.
- Experience collaborating with external partners and influencers.
- Knowledge of paid campaign performance evaluation.
- Strong interpersonal and communication skills.
- Ability to work in a fast-paced, dynamic environment.