**Job Description:** **Role Overview:** The AVP, Digital Growth Strategy – Personalization will be critical to delivering digital customer growth for AT&T. They will be responsible for developing and executing a comprehensive digital personalization strategy that enhances customer engagement, satisfaction, and loyalty. This role requires a highly technical and experienced leader to architect and implement advanced personalization strategies that leverage data analytics, machine learning and AI technologies. This role will focus on developing data-driven solutions to create personalized customer experiences that drive engagement and business growth. The ideal candidate will have a proven track record in driving personalization initiatives and delivering measurable business outcomes. **Key Responsibilities:** + Develop and implement a robust digital personalization strategy that aligns with the company’s overall business goals and enhances the customer journey across all digital touchpoints. + Leverage customer data and advanced analytics to create personalized experiences that drive engagement and conversion. Ensure the effective use of customer insights to inform personalization tactics. + Collaborates across the complex organization by developing an operating + model that efficiently delivers personalized customer experiences across digital platforms for both consumer and business customers. + Oversee the integration and optimization of personalization tools and technologies, including AI, machine learning, CRM systems, and marketing automation platforms. + Ensure that personalized experiences are seamless, relevant, and enhance overall customer satisfaction, while complying with data privacy regulations and company policies. + Hire, develop and lead a team of digital experts who are responsible for delivering critical personalization metrics across the digital funnel. + Foster a culture of innovation, continuous improvement, and excellence within the team. + Partners with Strategy, Traffic, Product, Conversion & Engagement leaders by leveraging data to guide prioritization of funnel improvements for the customer journeys. **Qualifications:** + Bachelor’s degree in Marketing, Business, Data Science or a related field. A Master’s degree or MBA degree is preferred. + 10+ years of experience in digital strategy and personalization with a focus on personalization and customer experience. + Proven experience in leading and implementing successful digital personalization strategies. + Strong analytical skills with the ability to interpret data and make data-driven decisions. + Proficiency in using personalization tools and technologies, such as AI, machine learning, CRM, and marketing automation platforms. + Excellent leadership, communication, and collaboration skills. + Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. **Preferred Skills:** Proficiency in statistical analysis and data interpretation to derive actionable insights for personalization. Experience with digital marketing technologies such as AI, machine learning, CRM systems, and marketing automation platforms. In-depth knowledge of personalization tactics, including content personalization, recommendation engines, and targeted marketing campaign Excellent written and verbal communication skills to effectively convey complex concepts and strategies to various stakeholders. **Key Traits:** Strategic thinker with a customer-centric mindset. Data-driven and results-oriented. Collaborative and able to work cross-functionally. Innovative and proactive in identifying and solving problems Our AVP-Digital Customer Growth earn between $231,700 - $347,500 USD annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage + 401(k) plan + Tuition reimbursement program + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) + Paid Parental Leave + Paid Caregiver Leave + Additional sick leave beyond what state and local law require may be available but is unprotected + Adoption Reimbursement + Disability Benefits (short term and long term) + Life and Accidental Death Insurance + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal + Employee Assistance Programs (EAP) + Extensive employee wellness programs + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. Ready to close the deal on a career with AT&T? Apply today. **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $231,700.00 - $347,500.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status