Brand, Creative & Activation Lead 

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

The Opportunity

The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering with the resources to solve critical problems for the future of our business, which is why we need you. 

What motivates you?

You obsess about customers, listen, engage and act for their benefit You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes You thrive in teams, and enjoy getting things done togetherYou take ownership and build solutions, focusing on what matters You do what is right, work with integrity and speak upYou share your humanity, helping us build a diverse and inclusive work environment for everyone 

We are looking for someone with: 

 Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is preferred.Additional certifications in brand management, or related areas are a plus.Minimum of 5-7 years of experience in brand management, product marketing, or related fields.Proven track record of developing and executing successful brand strategies and marketing programs.Experience in a leadership role with responsibility for managing and developing a team.Demonstrated experience in planning and executing brand activations and events.

Nice to Haves: 

Ability to build and manage relationships with the key internal stakeholders

On the job you will: 

A. Strategic Brand Leadership:

Develop and execute a comprehensive brand strategy that aligns with the company's business objectives and enhances brand equity.Ensure brand consistency and integrity across all marketing channels and communications.Lead brand positioning efforts to keep the brand relevant and compelling to target audiences.Conduct market research and utilize consumer insights to drive strategic brand decisions and identify growth opportunities.

B. Creative:

Lead the team to develop creative design concepts for various projects, including branding, marketing materials, digital assets, and other visual communication materials.Collaborate with cross-functional teams to understand project requirements and deliver design solutions that meet and exceed expectations.Stay updated on design trends, best practices, and technological advancements to continuously improve design quality and innovation.Present design concepts and ideas to stakeholders and gather feedback to refine and enhance the final deliverables.Manage third party agency & designer deliverables to ensure quality output base on Manulife standard within acceptable timeline

C. Activation and Engagement:

Develop and manage innovative activation plans that enhance brand presence through events, sponsorships, and experiential marketing.Oversee the planning, coordination, and execution of brand activations to ensure they are impactful and aligned with brand objectives.Collaborate with internal teams and external partners to deliver high-quality, engaging brand experiences.Analyze the performance of activation initiatives, using data and insights to optimize future efforts.

D. Leadership and Team Development:

Lead, inspire, and mentor a diverse team of brand, creative, and activation professionals.Foster a collaborative and innovative team culture that encourages creativity and excellence.Develop and manage departmental budgets, ensuring optimal allocation of resources.Promote professional growth and development opportunities for team members.

E. Cross-Functional Collaboration:

Work closely with other departments, including Marketing, Communications, Sales, and Product Development, to ensure alignment and integration of brand strategies.Serve as a key member of the leadership team, contributing to the overall strategic direction of the company.

Our commitment to you

Our mission; to be a part of making Decisions Easier and Lives BetterA leadership team dedicated to your growth and success A bold ambition and set of goals to be a leader in driving transformation in our industry Our best. Every day. 

Learn more about opportunities with us at jobs.manulife.com    

Every career at Manulife provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today!

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Working Arrangement

Hybrid