At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The opportunity
The Senior Data Analyst will support the implementation of a robust analytics & insights program and strategy for the APAC Financial Service Brand, Marketing & Communications team. The program will measure the effectiveness of the entire marketing plan and provide a holistic view of the impact and value of the marketing investments for both the marketing team and leadership.
The analyst will be required to transform large marketing data sets into dashboards using data visualisation tools, data integration, and should be comfortable with distilling the data into user-friendly, actionable insights and linking them back to strategic business priorities. The analyst should further be comfortable with providing observations and recommendations from the data derived from metrics, planning and CRM; to enable the marketing team to make strategic, data-driven decisions on future marketing activities, channels, campaigns and investments. Regular cross-channel performance reports are a must and so strong knowledge and experience with marketing analytics tools is essential.
Key responsibilities
• Provide post campaign performance analysis with key highlights, insights, and recommendations for the future, using a wide range of marketing analytics tools (spanning multiple channels)
• Establish reporting solutions using data visualisation/dashboarding tools such as PowerBi (inclusive of data from multiple market segments and sectors) that relays actionable insights on the entire marketing plans, campaigns, or specific accounts, inclusive of industry benchmarks.
• Manage quarterly, yearly, and other required marketing and business reports.
• Track and manage multiple streams of data based on metrics, planning pipeline, and marketing audience (people)
• Understand the team’s business needs and marketing objectives and provide support in setting marketing targets, in addition to advising and implementing appropriate tools and tracking for the data collection.
• Perform search queries and data integration from reports/data of different platforms.
• Conduct and facilitate data education sessions to aid in upskilling the broader BMC team to drive a data first mindset.
• Generate regular and ad-hoc reports on campaign performance, highlighting key findings and actionable recommendations.
• Make strong recommendations on how to optimise activities, content, channels, programs and creatives.
• Stay up to date with industry trends, best practices, and emerging technologies in digital marketing analytics.
• Document clear processes and procedures and enforce reporting protocols and policies on a regular basis from data capture through to reporting and measurement.
• Share insights with the team and propose innovative ways to leverage data for marketing success.
• Demonstrate eye for detail and ensure all deliverables are of high quality.
Skills and attributes for success
• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.
To qualify for the role, you must have
• Bachelor's degree. Master's degree is a plus.
• Outstanding written and oral communication skills in English, a generous aptitude to learn the organization’s pattern of communication.
• 5-8 years of experience with top agencies, digital marketing analytics, preferably in a performance marketing role.
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Proficiency in tools and platforms like data visualisation tools
• Background on reporting packages (Business Objects etc), and databases (SQL etc),
• Excellent problem-solving skills with the ability to turn data into actionable insights and present complex data findings for diverse audiences.
• Detail-oriented mindset, with a passion for accuracy and precision.
• Excellent MS Excel skills
• Ability to analyse, organize and integrate information and data dump into clear and concise presentations.
• Knowledge of social and digital media research and analytics.
• Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
• Potential exposure in adoption of Gen AI into marketing activations and process improvements.
Ideally, you’ll also have
• Strong understanding of email marketing and CRM systems, plus Marketing Automation
• Experience on PowerApps, SharePoint, Azure, and other planning and automation tools
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Strong understanding of email marketing and CRM systems, plus Marketing Automation
• Demonstrates a strong understanding of social marketing with in-depth knowledge on paid, earned, owned.
• Background on reporting packages (Business Objects etc), and databases (SQL etc)
Technologies and Tools
• Platforms – Google Ads, LinkedIn, Facebook, Instagram etc
• Analytics – Adobe Analytics or Google Analytics.
• Data Visualization - Power BI or Tableau
• CRM tools
• HTML or Java script
• Project management
• Web Analytics Tools
What we look for
• Ability to think critically, analyze information, and make actionable recommendations.
• Meticulous attention to detail, organized, and strong project management skills
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
About EY
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.