Brand & Commercial B2B Marketing Director
Insight Global
Job Description
A client is seeking an eBusiness Brand & Commercial Marketing Director in the Atlanta, GA area. Responsibilities include:
The eBusiness-to-business (B2B) marketing field is rapidly evolving, quickly blurring the lines between brand and commercial objectives. The Brand & Commercial B2B Integrations Director will be at the forefront of developing growth beyond current trends in collaboration with the Brands, Commercial, and Integrated Marketing Experiences (IMX) teams. This role sits at the intersection of technology and business and is integral to implementing marketing solutions that boost user acquisition and adoption of eB2B products.
How You Will Make an Impact:
Collaborate with key cross-functional partners across the company network to build breakthrough, customer-centric solutions that drive audience growth and user engagement.
Create breakthrough ideas to make our marketing communications stand out in a digital
world and allow our programs to flow downward through the sales funnel, connected to
customer conversions.
Utilize digital tools (email automation, display personalization, AI, loyalty, and retention) to close the loop on services and transactions while continuing to drive business objectives.
Analyze and understand customer opportunities and translate them into potential digital engagements.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
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Skills and Requirements
Must-Haves & Preferred Experience:
Bachelors Degree Required
Five or more years of digital marketing, commercial execution or traditional marketing experience
Experience developing and executing digital and eCommerce marketing strategies and plans
Strong understanding of digital marketing, including digital program development, email and banner marketing, mobile, and analytics.
Strong communicator who can effectively present complex ideas with confidence and clarity at all organizational levels.
Expert at cross-team collaboration with the ability to effectively influence and facilitate decision-making at all levels.
Thrives in a fast-paced and constantly evolving environment.
eCommerce acumen with first-hand experience working in digital commerce.
Expertise across a wide range of lead generation tactics and channels (CRM experience is preferred) with experience driving campaign strategy and execution.
Competencies we are seeking:
Drives Innovative Business Improvements: Develops new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation, and rational risk-taking
Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities on the ability to achieve long-term goals
Delivers Results: Focuses on the critical few objectives that add the most value to consistently deliver results that meet or exceed expectations
Imports and Exports Good Ideas: Relentlessly seeks, shares, and adopts ideas and best practices in and outside the Company and embraces change introduced by others
Develops and Inspires Others: Builds and maintains relationships that motivate, guide, and reinforce the performance of others toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance.
Sets a Winning Example: Demonstrates integrity, including placing Company interests ahead of personal agendas; Makes sound decisions and follows through on them; Demonstrates passion for the Company and its products Plusses:
Experience with Salesforce Marketing Cloud or similar ESP (email service provider) is a plus. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
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