Brand Executive - Abbott Pharmaceutical (Third Party Contract))
Abbott
**Summary:**
• Develop strategic approach in implementation for brand strategy
• Show excellent execution of marketing activities
• Conduct stakeholder management well
**Core Job Responsibilities:**
• Build brand plan for assigned products & execute marketing with TA Manager effectively & efficiently.
• Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
• Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
• Support in developing product training to field force on an ongoing basis.
• Keep Field Force updated on product knowledge and competitor information.
• Review complaints and propose solutions relating to assigned products.
• Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.
• Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
• Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
• Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.
**Work Experience:**
• More than 3-4 years experience relate in a representative role in the pharma Industry
• Comprehensive industry knowledge
**Professional skills:**
• Communication skill
• Project management skill
• Data analysis
• Customer insight
**Behavioral skills:**
• Continuous Improvement behavior
• Apply Abbott Capabilities Framework
**Language skills:**
• Good at English and Vietnamese
**Computer skills**
• Good knowledge of computer-based programs including spreadsheets and graphics
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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