At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?This is a great opportunity because...
This individual has the opportunity to be a key part of driving and shaping our business in a highly attractive and growing category and on amazing brands in a complex but highly dynamic region.This region has been identified as a key growth region for Suntory. The Director will build a strong network across the organization, from insights, R&D, marketing and sales, and work closely together with cross-functional counterparts globally. The role provides the opportunity to make a big impact within a short period of time.
Mission
The Director, APAC Regional Insights, owns category, market, consumer, and brand insights development alongside trends and forecasts for the entire brand and category portfolio in APAC. This region is the most important growth driver for Beam Suntory and the role requires oversight for a diverse brands, geographies, consumer targets, and stakeholders (both Brand and Commercial). This remit also covers the two categories of growth – Full Bottle Spirits and Ready to Drink.
The Director will be responsible for a team of APAC research leads (3 direct reports) – spanning the categories and brands -- 1/ Asia esp Korea and Taiwan 2/ China 3/ Oceania (Aus/ NZ). This director will report to the Global VP of Insights and Analytics (based in New York). This director will also have a dotted line to the Asia GM. There will be strong interfaces with Strategy and Finance and Commercial teams.
The Director will be a key architect in defining learning plans designed for identifying, developing and integrating consumer and brand insights throughout the region to drive marketplace success. This strategic role will partner with the APAC Marketing and Sales Regional teams as well as the Global Brand House teams to drive consumer-centric decision making, drive excellence in execution, and enable adaptation/scaling of global brand strategies in local/ regional markets. The Director will be required to define business growth opportunities and enable excellence in communication strategy, consumer targeting, innovation execution, and brand investment.
The core of the role is having full accountability for syndicated (market share) and primary research; however the Director will also own ensuring the incorporation of insights from a variety of external and internal information sources to develop insights that provide a competitive advantage for Beam Suntory and enable share growth in the APAC market.
Qualifications & Experience
Skills
• Strong leadership experience and people management skills
• High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible impact on the organization
• Demonstrated ability to work effectively with a cross functional team, agency and suppliers
• Experience setting, aligning, and delivering an insights agenda / learning plan and accountability, and ability to ensure agenda is delivered with excellence.
• Excellent written and verbal communication skills – experienced and comfortable communicating, influencing, and aligning executive-level management
• High skills in story-telling – succinct and impactful style
• Demonstrated Flexibility and self-direction to work/lead autonomously
• Team player with ability to work well in a fast paced, unstructured entrepreneurial environment
• Highly adaptable, works well in an environment of change
• Manage multiple projects/brands/direct-reports simultaneously and deliver work with excellence
• Lead qualitative and quantitative custom research projects throughout all stages including design, execution, analysis, and recommendation
• Experience with range of research methodologies; concept testing, advertising, vis-id/packaging, positioning, consumer segmentation/demand spaces etc.
• Experience developing, aligning, and owning a team research budget.
• Resourceful and fiscally-minded to leverage previous custom research and other internal resources to inform POV on brand strategy and guide business decisions
• Experience with syndicated sources (e.g. Nielsen, IRI, Panel data, MRI etc.) and ability to generate category or brand insights and to form recommendations
• Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data
Qualifications
• Relevant Bachelor’s degree required – Master’s degree a plus
• Minimum 12-15 years of custom insight/research experience
• APAC experience a must and ideally with strong Alc Bev experience,
• Extensive Client-side experience in leading CPG companies a must,
• Experience leading qualitative and quantitative research methodologies and suppliers with a broad range of research techniques (including new to the world approaches)
• Experience in leading analytics / syndicated data for reporting,
• Experience leading custom research across a variety of methodologies and business applications
• Demonstrated experience in managing teams / leader of leaders
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.