30

Understand brand strategy and develop brand tactics

30

Brand tactics execution

15

Professional relationship

15

Assist brand strategy development

10

Cost control & monitoring

uMajor Responsibilities/Activities:

Marketing Planning

Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive informationCreate and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goalsComplete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionallyWork with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etcPrepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand imageDirect the product promotion and growth initiatives to attain increasing of market shareWork with other function management team to ensure the cross functional alignment of product strategiesDesign training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

Identify the opinion leaders in related area.Lead to build and maintain professional relationship with KOLsEstablish and develop the national expert network to ensure the strong expertise for assigned productsDevelop the loyalty speakers from KOLs

Cost Control & Monitoring

Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new businessMonitor and control marketing expenses in line with budget on monthly basisModify and manage expenses allocation to regions

1.REQUIREMENTS:Industry experiences: Minimum 2-3 years working experience in Pharmaceutical industryPosition experiences: Minimum 1 -2 years working experience on local marketingMinimum 2 years working experience on salesLanguage Skills: Fulent in English both oral and writtenComputer Skills: Working knowledge, especially good at Excel and PowerPointMobility: Willing to travel frequentlyOther Special requirement:Thorough understanding on the healthcare industry(pharmaceutical) is a plusGood understanding of business and product knowledge with marketing senseStrong communication and presentation skill with excellent interpersonal senseExperienced project management background in pharmaceutical companyStrong analytical skills including business and financial managementAutonomy/Independence, Assertiveness; a polished professional presence is essentialShould be self-motivated, creative and well organized