Function: Marketing
Reports to: Category Head
Scope: Local
Location: Head Office
Terms & Conditions: Full time
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about working with the world's biggest brands, this opportunity is for you! As the Brand Manager you will solely be responsible for driving and delivering agreed brand objectives. You will work closely with cross functional teams to ensure all plans for brand promotion, innovation, brand budgets etc. are in place and work closely with external agencies in developing and landing advertising strategies for your brand.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Review and agree brand objectives and prepare volume, value, and margin forecasts.
Achieve agreed annual contract brand volumes, underlying volume growth, trading contribution and market shares.
Lead the process of brand development, using relevant tools, in line with category strategies.
Develop company-wide deep understanding of market dynamics and consumers, with support from relevant department and third-party agencies.
Develop distinct advertising employing Unilever prescribed systems and procedures.
Ensure that category/brand media plans are in place and adhered to.
Train and develop subordinates to raise their skills, competencies, and potential for future progress.
Lead the process of deploying innovations on time in full in the marketplace.
Propose consumer price changes on a regular basis to achieve target margins and trading contribution.
Develop activation plan to meet JTBD through activation team.
Propose, control, and reconcile support budgets.
Ensure that accurate demand plans are in place.
Liaise with relevant stakeholders including trade marketing team in planning and implementing trade / consumer activities.
Liaise with external teams – creative agency, media agency, activation agency and PR agencies on brand activities.
Engage with consumers to gain an in-depth understanding of the category and need for specialist products.
Ensure availability of products (sourced and locally manufactured) and leading discussions on issues relating to the brand and taking corrective action.
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
Candidate should:
Possess a Bachelor’s in Business Management degree preferably in marketing or an equal professional qualification.
Have minimum 3-4 years of experience in Brand Management/Marketing. (experience in FMCG will be an advantage)
Be self-confident and assertive with good interpersonal skills and relationship management skills.
Be a strategic thinker and have passion for growth.
Skills
Category Growth Management
Marketing Analytics
Brand Activity Planning
Media Strategy & Planning
Commercial Acumen
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.