About the Job:

The brand manager is responsible for developing and executing growth strategies for the brand. As a brand manager, you will be responsible for driving the success of a portfolio of Danone categories and managing brands that Iranians will love.

Responsibilities:

Value Realization:

Closely monitor and de-average data from different sources (sales volumes, industry and market audits, market dynamics and opportunities, global benchmarks), rigorous brand and market performance analysis, and extracting meaningful insights.Identify growth opportunities, and craft both short-term and long-term business and marketing strategies, priorities, and action plans.Share in-depth knowledge of the portfolio of products, consumer journeys, and local consumer insights to support different stakeholders including the company leadership team, sales force, R&I, and external agencies.Lead consumer research to develop the qualified brand concept, benefits, and claims that address consumers’ unmet needs.Constantly challenge agency partners and internal stakeholders for excellence, whether that involves complex cutting-edge tactics/tools or simple optimizations to save budget or generate more incremental demand.

Value Creation:

Maintain a relevant, reasonable brand portfolio and brand architecture that is effectively integrated into the business objectives.Take full P&L responsibility for the brand and rally the x-functional teams to reach and exceed business objectives.Create integrated, valuable business-driven projects, based on global marketing knowledge with local insights; efficiently managing innovation and renovation projects, contributing to CAPEX business case conduct.Allocate and manage resources to the brand, and make sure of its efficiency and effectiveness.Contribute in integrating sustainability into business by initiating and leading brand-marketing-comms related projects following Danone Impact Journey and make significant progress in long-term time span.

Value Communication:

Bring to life the brand identity across different touchpoints; and develop, maintain, and optimization of media channel strategies through the desired consumer experience.Contribute to the development of insightful Ideas, and engagement strategies and create attractive brand experience and effective partnerships with communication agencies.Unlock the digital potential in all levels of communications, agile KPIs setting relevant to brand objectives, audience insight, and engaging technologies.

Requirements:

5 to 7 years of experience in marketing and brand management. FMCG experience is a plus.

Experience and Knowledge:

A balance of strategic, analytical, and creative skills with strong intellectual curiosity about what it takes to win with the audience, community, and consumers.Strategic and tactical planning.Adaptability to the ever-changing initiatives.Good knowledge of Iran's media scene, campaign pillars, local audiences, and digital marketing.Ability to budget and set trade calendar.Communication and negotiation skills.Fluent in English.MS Office skills, especially PowerPoint, Excel, Word, etc.Ability to travel within Iran.