Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

Key Responsibilities:

Strategic Leadership & Planning:

Develop and execute comprehensive marketing strategies specifically tailored for Oreo Mini/Snack.Set annual objectives and KPIs aligned with overall business goals.Identify and capitalize on market opportunities to expand the Oreo Mini consumer base.

IMC Campaign Management:

Lead the development and execution of integrated marketing communications campaigns across digital, social media, traditional media, and experiential platforms.Collaborate with internal and external teams including creative, connection plan, shopper marketing, and events to deliver desired campaign objective.

Innovation & Product Development:

Partner with R&D and product development teams to introduce new Oreo Mini variants or limited-edition flavors.Use learning from social media and other platforms to tailor strategies and drive meaningful consumer connections.

Marketing operation Routines:

Manage marketing budgets effectively, ensuring optimal allocation of resources.Monitor campaign performance and adjust strategies as needed to maximize ROI.Provide regular reports on campaign effectiveness and financial outcomes

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No Relocation support available
Business Unit Summary

Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing