Position Overview: We are seeking a dynamic and results-driven Brand Manager to lead one or more of our CHC categories across the MENA region. The ideal candidate will possess a strong background in Consumer Health products, with expertise in both direct-to-consumer (DTC) marketing strategies & OTC/ RX marketing.

This role requires strategic thinking, creativity, and the ability to collaborate with cross-functional teams to enhance brand performance and achieve business objectives.

Key Responsibilities:

Brand Strategy Development: Develop and implement comprehensive brand strategies that focus on driving consumer engagement and loyalty across the MENA region. Conduct market research to identify consumer insights, competitive landscape, and trends relevant to the OTC and Consumer Health (CH) sectors. Direct-to-Consumer Marketing: Lead all DTC activities, including digital marketing, social media campaigns, and e-commerce initiatives, to enhance brand visibility and drive sales. Create and manage engaging content across various digital platforms to connect with consumers effectively. Product Management: Oversee the lifecycle of OTC products, including product development, pricing, and promotional strategies tailored for the consumer & HCP market. Collaborate with R&D and regulatory teams to ensure product compliance and alignment with regional standards. Integrated Marketing Campaigns: Plan and execute integrated marketing campaigns that encompass both online and offline channels, focusing on driving brand awareness and consumer engagement. Monitor and analyze campaign performance metrics, adjusting strategies as necessary to optimize results. Sales Collaboration: Work closely with the sales team to develop and implement effective trade marketing strategies that support brand objectives and enhance in-store visibility. Provide training and support to sales teams on brand messaging, product benefits, and consumer engagement strategies.

 

Budget Management: Develop and manage brand budgets, ensuring effective allocation of resources for DTC and traditional marketing efforts to maximize ROI. Track and report on brand performance metrics, adjusting strategies as necessary to achieve financial targets. Cross-Functional Leadership: Collaborate with cross-functional teams to ensure cohesive execution of brand initiatives. Foster a collaborative environment to leverage insights and expertise from different departments. Stakeholder Engagement: Build strong relationships with key stakeholders, including distributors, retailers, and healthcare professionals, to enhance brand visibility and support market growth. Represent the brand at industry events, conferences, and trade shows to enhance brand presence and networking opportunities.

Qualifications:

Bachelor's Degree in Pharmaceutical Sciences is required, with additional qualifications in marketing or business administration considered a plus 5+ years of experience in brand management, with a focus on FMCH and direct-to-consumer strategies, preferably within the OTC or pharmaceutical industry. Strong understanding of the MENA market and consumer behavior trends, particularly in digital engagement. Proven track record of successful brand strategy development and execution, with an emphasis on DTC marketing. Excellent analytical, communication, and interpersonal skills. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. Proficiency in English; knowledge of Arabic is a plus