Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Job Description

Enrich the patient experience by working closely with the IFT to drive CLM engagement and customization, while acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups. Create interactive and customized materials while supporting insights gathering through research & stakeholder visits

Qualifications

IFT Alignment:

Maintain an up-to-date understanding of customer perspectives through regular engagement with HCP and non HCP stakeholders (e.g. in-field visits)Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segmentsRegularly monitor use and effectiveness of in field materials and propose improvements to Marketing & IFT colleagues

Other:

Develop & propose Marketing inputs to the Brand Plan with a patient-centric focusProvide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activitiesOperate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols
Additional Information

Skills & Behaviours

Translates strong patient empathy into patient-centric strategies and tacticsHas strong customer understanding for all customer and stakeholder types and effectively tailors messages to target audienceEffectively manages projects and team members to ensure successful delivery of  Marketing-led initiativesDemonstrates tactical planning skills to achieve strategic objectivesTakes ownership of work and effectively delegates tasks, working with other functions and teams as appropriateEffectively communicates and influences all external/internal stakeholdersDevelops and nurtures innovation/ lateral thinking, able to develop appropriate solutions to complex problemsSupports (or manages) forecasting and KPI tracking activities, leveraging strong analytical skills

Knowledge & Experience

Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy areaThe healthcare environment and evolving landscapeChannel mix techniquesFinancial processes & business acumenCompetition, customer base, reimbursement and market access processes/issuesPharmaceutical industry business, policies and proceduresEnglish language (fluent)Principles of and opportunities for conducting market researchMarketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, digital etc.)Experience of working in other functions preferred, including sales experience (any industry)Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)

 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

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