Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
AbbVie is an equal opportunity employer, and dedicated to fostering an inclusive, flexible, and supportive workplace that values and respects every individual. We are committed to operating with integrity, driving innovation, transforming lives, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability. We ensure a fair and inclusive recruitment process without discrimination against any employee or applicant because of, and not limited to, race, religion, age, physical or mental disability, gender identity or expression, sexual orientation, or marital status. Our hiring process is flexible and accessible, so if you have any specific requests or accessibility requirement, please feel comfortable to let our team know by emailing CareersANZ@abbvie.com or speaking with your Recruiter and we'll make any necessary adjustments to accommodate your needs.
Job Description
The Brand Manager - Fillers at Allergan Aesthetics will play a pivotal role in developing and implementing brand strategies that drive growth, enhance market presence, and ensure the successful execution of marketing initiatives for our flagship Juvéderm bands and other next generation filler products in the pipeline.
This position requires a dynamic, strategic thinker with a passion for aesthetics, strong analytical skills, and a proven track record of brand management in the pharmaceutical or consumer health industry. The Brand Manager will work closely with cross-functional teams, including sales, medical, regulatory, and global marketing, to deliver innovative and effective marketing campaigns that align with our business objectives and resonate with our target audience.
KEY DUTIES AND RESPONSIBILITIES
Develop and execute comprehensive brand strategies that align with Allergan Aesthetics' overall business goals and market dynamics.Conduct market research and analysis to identify customer needs, market trends, and competitive landscape including monitoring and analysing brand performance metrics, sales data, market share, and ROI of marketing activities.Define brand positioning, value proposition, and key messaging.Create and implement marketing plans, including promotional campaigns, product launches, and lifecycle management strategies.Develop and manage marketing budgets, ensuring cost-effective allocation of resources.Lead the planning and execution of product launches, ensuring all activities are aligned with brand strategy and market needs.Prepare and present regular performance reports to senior management.Identify opportunities for continuous improvement and innovation in brand management.Develop and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, and other stakeholders.Gather and leverage customer insights to inform brand strategies and enhance customer engagement.Plan and execute customer events, webinars, and other engagement activities.Lead cross-functional teams, including medical, regulatory, and global marketing, to ensure alignment and successful execution of brand strategies.Collaborate with the sales team to develop and implement sales training programs and tools.Provide marketing support for field sales efforts, including the development of sales aids, presentations, and other collateral.Facilitate communication and collaboration across departments to drive brand initiatives forward.Coordinate with creative agencies, vendors, and internal teams to produce high-quality marketing materials.Serve as the brand champion within the organization, advocating for the brand and its strategic priorities.Collaborate with supply chain and operations teams to align supply plans with market demand and promotional activities and mitigate potential supply chain disruptions to maintain consistent product availability.Utilise digital marketing channels, including social media, email marketing, and content marketing, to reach and engage target consumers.Develop and implement PR strategies to enhance brand reputation and visibility.Build and maintain relationships with media outlets, journalists, and influencers.Coordinate and manage press releases, media events, and other PR activities.Collaborate with local, regional, and international teams to prioritize and resource business excellence objectives.Translate complex technical information into business-focused language for stakeholder understanding.Identify and implement process improvements to enhance operational efficiency and effectiveness.Optimise business processes to reduce costs and improve productivity.Ensure all business activities comply with relevant legal requirements and ethical standards.Qualifications
Successful completion of relevant tertiary qualifications – science, healthcare, business or marketing related degreePharmaceutical sales experience and 5+ years pharmaceutical marketing experience either within an agency or holding an industry position. Prior experience in Facial Aesthetic industry is advantageousMarketing experience with a major (top 10) pharmaceutical company would be highly regarded, but not essentialProven experience launching digital campaigns across all platforms (desktop, mobile, tablet)Experience launching campaigns/programs to multiple stakeholders both internally and externallyExperience working with a CMS website, either directly or through an agencyDemonstrated strong project management skills to manage agencies, budgets, expenses and execute plansAbility to lead and motivate a high performing team without direct authorityBusiness acumen – strategic thinking and sound approach to understanding and articulating market dynamics, key business drivers and marketing plans in a compliant mannerAn entrepreneurial attitude, and desire to create new, forward-thinking solutionsExcellent written and verbal communication skills and strong presentation skillsHigh degree of flexibility in adapting to a rapidly changing environmentA strong track record of sales and market share growth in mature marketsEffective negotiation, analysis and critical thinking skillsAbility to prioritise within strict deadlines, balancing planning and implementation responsibilitiesIntermediate skills in Microsoft Word, Excel, Powerpoint and Outlook
Flexibility and Availability: In line with Australia’s 'Right to Disconnect' legislation, we recognise and respect employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team.
Additional Information
The Allergan Commitment
Doing What is Right – Never jeopardize patient safety, product quality or compliance; always act with integrity
WAYS WE WORK
All For One Abbvie; We weigh all decisions against the common good. We inspire, share and create as a team. We solve problems for all rather than serving our immediate team.Decide Smart & Sure; We make intelligent decisions to create the best outcomes. We act quickly, embrace experimentation, and learn what doesn’t work and get on to what does.Agile & Accountable; We streamline and eliminate unnecessary obstacles. We plan but adapt as we go. We delegate and make tough decisions to ensure focus on results, staying keenly aware of the urgency in all we do.Clear & Courageous; Open, honest, candid dialogue is core to our work and how we act with each other. We share information freely and continuously to find solutions. We admit mistakes. We grow stronger by putting the courage of our conviction to the test.Make Possibilities Real; We question with endless curiosity. We’re never satisfied with good enough—patients depend on us to deliver more. We challenge ourselves to find creative, constructive solutions to turn possibilities into reality.CODE OF CONDUCT & BUSINESS INTEGRITY STATEMENT
AbbVie is committed to observing high integrity and ethical standards in all its business dealings with our customers, with each other, business partners and suppliers. AbbVie as a responsible corporate citizen will adhere to these standards, as well as to local, national and international laws. All AbbVie employees are responsible for maintaining the Company’s reputation for conduct in accordance with the highest level of business integrity, ethics and compliance with the law. Soliciting and/or accepting/attempting/offering bribes or any illegal gratification is therefore cause for immediate dismissal. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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