Site Name: Helsinki Porkkalankatu Posted Date: Jan 13 2025 Brand Manager Hematology Finland Line Manager Job Tittle: Business Unit Head Oncology Finland Job Purpose: Lead the commercialization of a product/portfolio by developing and implementing the marketing strategy and operational marketing mix and tactics. Target group: Haematologists in University Hospitals and Central Hospitals in Finland KEY RESPONSIBILITIES include, but are not limited to: LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brands. Lead the cross-functional Brand Team, consisting of office and field colleagues, by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization. The Leadership role extends to external customers / stakeholders at all relevant levels. INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources with quantitative feedback available through various data sources and reports. BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. Ensure that a solid financial base is in place. OPERATIONS / EXECUTION: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of GSK. Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner and BU-Head; DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with ADP tools (comm. cells, course corrections, target stretch workshops, performance dashboards) to maximize brand potential; deliver versus the agreed targets, actively pursue opportunities, minimize risk and ensure that course corrections are in place. KEY REQUIREMENTS: 5+ years of experience in pharmaceutical marketing or sales Proven track-record of planning and executing impactful omnichannel campaigns to reach commercial objectives. Ability to extract insights from multiple sources to inform strategy. Ability to lead a cross-functional team and influence without authority. University degree or equivalent (eg. nurse, or higher degree in applied sciences) or Healthcare Professional Positive mindset with the ability to work in a complex and ever-changing environment. Good understanding of IT systems and ability to learn and adapt to new processes in a timely manner. You will need to live in Finland, Helsinki metropolitan area. Closing Date for Applications – 17th January 2025 (COB) Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. GSK has bold commercial ambitions for the future. By 2031, we aim to deliver £38 billion in annual sales – building from existing strong performance momentum which will significantly increase the positive impact we can have on the health of billions of patients around the world. Our Ahead Together strategy means intervening early to prevent and change the course of disease, helping to protect people and support healthcare systems. Our portfolio is made up of vaccines, specialty medicines and general medicines. These are the three different types of products we create to prevent and treat disease, many with the potential to be first-or best-in-class. If you are interested in joining us, find out more: Annual Report 2023 Product Pipeline Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity/Affirmative Action Employer. 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