JOB SUMMARY

Responsible for the topline and profitability for the assigned brand in the Abbott portfolio & Conceptualization and Formulation of marketing strategies and associated communication development for the brand  

CORE JOB RESPONSIBILITIES

Building strong marketing programs to drive engagement with the target audience - consumers / HCPs. Tracking and measuring the impact of the Marketing Programs.Driving market shaping initiatives by focusing on execution of HCP (healthcare professional)  education and promotion plansManaging the medical creative agencies so as to develop brand communication. While also focusing on A&P spends and related provisions.Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.Liaise with Market Research agencies to gather insights from consumers so as to evolve relevant brand communication strategyFollow due diligence in documentation and ensuring OEC SOPs are followed.

MINIMUM QUALIFICATIONS

Minimum Education

Graduate

Education Level

Major/Field of Study

B. Pharm / B.Sc and MBA

Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

4+ Years

Previous experience in pharma marketing in reputed organisation/brandsProven track record for designing, implementing and tracking impact of creative marketing programs for HCP engagementExperience in sales function in Pharma/ Healthcare  will be an added advantageShould be excellent in interpersonal, influencing and negotiation skills