Job Description :

Job Title: Brand Manager Johnnie Walker

Location: Budapest

Contract terms: Permanent, full-time

ABOUT US

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.
Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.

ABOUT THE ROLE

Purpose of the role:

In this role you will be part of the Eastern European Brand Marketing Team at Diageo and report to the Senior Brand Manager Johnnie Walker – Eastern Europe.

You will be acting as the guardian of your assigned brand(s) or category ensuring their continuous development and sustainable growth while shaping their future.

Due to the structural setup of the region, you will be closely working with Distributor Partners across 30+ markets with dedicated professionals and diverse teams both internally and externally.

Drive Recruitment/Re-recruitment – both from a customer and consumer perspective

Secure performance in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP

Build brand love – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives

Ensure Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

Ensure Mental availability – the ability to plan and implement right mix of all media elements and ensuring that these plans have right sufficiency

Top Accountabilities

Functional:

Adapt global long-term brand strategy with the focus on Eastern European consumer, customer, and shoppers needs and bring strategy to life engaging variety of cross-functional teams of Diageo, Distributor, Partners, and agencies.  

Lead globally devised strategies at the local level into brilliantly driven plans that consistently beat the competition and gain share.

Establish and nurture trustworthy relationships with distributor partners, actively involving them in aligning with the brand's ambitions and drivers for consistent and sustained success. Work with cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)

Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.

Translates strategies into winning plans and build strong relationships with partner teams to deliver brilliant integrated execution of the aligned marketing plan to consistently build a purposeful brand, win over competition and gain market share.

Leverage insights, consumer conversations, performance analyses and react accordingly to deliver consistent share and brand strength growth.

Identify the role the brand plays in culture, always seek for relevant activations/partnership and events working closely with members of the Culture & Entertainment team and agencies

Jointly own the P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan

Understand and manage pricing & promo strategy, margin mix and volume drivers, working closely with revenue and category growth team.

Plan, own, and manage the annual marketing budget on the assigned brand(s) to ensure the delivery of desired return on investment and critical metric.

Shape the brand to thrive in Media with the focus on developing long-term digital strategy & social media plans, looking for appearing disruptive media instruments, working in close collaboration with Media team and agencies.

Accountable for all countries ATL performance

Proactively seeks feedback and development for growth and takes action

DIAL-UP BEHAVIOURS 

Be externally curious: Seek deep external insights, anticipate trends, Adapt quickly. 

Collaborate efficiently: Challenge openly, decide with only essential input, Share, and embrace what works. 

Experiment and learn: Aim high and disrupt, Trial innovative solutions, fail fast and learn. 

Act decisively: Choose progress over perfection, prioritize what matters most, commit to decisions, and deliver. 

ABOUT YOU

3+ years of relevant marketing experience

Existing capability to build genuine relationships built on mutual trust & respect

Successful management of senior partners, resulting in strong and positive outcomes

Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results

Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

Ability to hold strong ownership over strategy execution and personal accountability for great performance

A history of working across media, digital, experiential, PR, culture

Demonstrated brilliant execution to high standards across various pillars of brand building

Deep personal accountability for great performance

Fun, friendly, and ambitious personality

Benefits

Unique Family Leave opportunity

Opportunity to work across market and cultures

You will deal with world class brand portfolio

Product Allowance to purchase company products from the staff shop

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

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