MAIN PURPOSE OF ROLE

Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.

MAIN RESPONSIBILITIES

Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targetsMonitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial dataUnderstand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the resultsIdentify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic planKeep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategiesDevelop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely executionPrepare budgets, reports and forecasts in a timely mannerParticipate in annual budget Plan/ Update cycleAchieve forecast accuracy and new products launch KPI targetsEnsure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety proceduresReview complaints and suggestions relating to assigned products and develop action plans to address them.Support Business Excellence recertification and sustain business excellence standardsEffectively communicate with cross-functional teams, upwards and downwards

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Minimum 5-6 years

Related marketing experience in MNC Pharmaceutical industry, at lease 1-2

years at the same position

Education

University degree, preferably in Pharmacy, Science, Marketing or Business

CORE Skills Required

Professional Skill

Good knowledge in marketing principlesEfficient communication and presentation skillProven experience in managing brands through development and deployment of brand strategy and tacticsAbility to translate to the insight from data analysis and marketing understandingInterpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way

Behavioral / Leadership Skill

Proficient in verbal and written communication.A self-driven team player who possesses strong business acumen and interpersonal skills.Possess good organization, planning, problem analysis and problem solving skills.Apply Abbott Capabilities Framework

Language Skill

Good at EnglishVietnamese

Computer Skill

MS Office