Mountain View, CA, 94039, USA
15 days ago
Brand Naming Strategist
FocusKPI is looking for a Brand Strategist (Naming) to join the Brand & Creative Team within our client.  Work Location: Remote - anywhere in the US Duration: 12 months contract with possibility of extension depending on your performance & budget Pay Range: $65/hr to $75/hr Responsibilities: + Naming + Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external) + Connect brand foundations and long-term product vision + Evolve naming process for consistency, coherency, and scale + Brand strategy + Support portfolio brand positioning, brand research, brand development, and brand systems design + Support brand refresh across go-to-market and product integration + Form and evangelize brand POVs - backed by data, evidence, and craft expertise + Influence brand-level messaging, marketing, and advertising Requirements: + Bachelor's degree in Marketing, Communications, or equivalent experience + 5-8 years of hands-on experience with naming, brand strategy, positioning, and messaging + Top 3 tech skills: Async collaboration, decision making, documentation, and excellent live facilitation of video meetings + Top 3 soft skills: Have done plenty of hands-on naming- from soup to nuts (not just a manager of the process), excellent written and verbal communication, ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories + Experience in multiple industries. Consumer tech & B2B SaaS is a plus. + Able to prioritize, manage deadlines, and work both independent and collaboratively in a + fast-paced, highly dynamic environment + Comfortable collaborating with a wide range of stakeholders, including brand experts and brand + novices. + Embrace agile approach to developing brand strategy and rolling it out + Excellent communicator (written and verbal) with a concise and open style + Bonus points for naming in more than one industry, including B2B SaaS naming experience   Thank you! FocusKPI Hiring Team Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts. NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ . The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com. Powered by JazzHR
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