**Introduction** At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. **Your role and responsibilities** As a Brand Partner Specialist your mission is to collaborate with IBM business partners to sell IBM Technology and Platform solutions into your territory of client accounts. You must be an expert and advocate for your IBM platform’s technology and its associated offerings. You deeply understand and advocate IBM’s Partner Plus program, aligning the right IBM technical, co-marketing, go-to-market tools and resources to drive demand generation, opportunity progression, and/or solution co-creation between IBM Business Partners engaging clients within your territory. You coordinate across IBM teams (e.g., sales, technical, product, marketing, etc.) and IBM business partners to drive territory planning, demand generation, progression (through technical expertise), and closure by solving our client’s business problems. **Required technical and professional expertise** * Demonstrated success in technology sales, particularly in acquiring new clients * Business Acumen and Communication Skills: Possess strong business acumen and effective communication skills. * Ability to articulate the value of IBM Technology to CXO's and Influence Client's & IBM Business Partner's Technology Decision. * Proven Track Record in achieving revenue goals and 12+ years experience in a direct sales role, managing Financial and Manufacturing Sector. * Ability to prospect and generate demand as well as ability to co-sell with IBM Business Partners in front of Client. Ability to create a territory plan for, communicate with, and advise Business Partners **Preferred technical and professional experience** * Knowledge of IBM Automation products is an added advantage. * Proven Track Record in achieving revenue goals * Experience in software sales in Financial and Manufacturing sector in India