Seattle, WA, 98194, USA
1 day ago
Brand Strategy Manager
(Job Description) A globally recognized Coffee Company headquartered in Seattle, WA is currently hiring for a Brand Strategy Manager. This position will be a 10-month contract to start and hybrid in Seattle working 3 days onsite and 2 days remote (Monday and Friday). Pay - $38/hr. - $39/hr. Location - Seattle, WA Schedule – Hybrid (3 days onsite, 2 days remote); Standard Monday – Friday Morning Shift Contract Duration – 10 Months To Start with Possible Extension (Consumer & Customer Intimacy) • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research • Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications • Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results • Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs (Business Planning) • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health. • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities. • Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.). • Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach. • Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA). • Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy. • Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications. • Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership. (Brand and Product Experience) • Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency. • Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive. • Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints. • Activate brand’s nutrition health and wellness proposition in consumer communication. • Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach. • Management of budget, as well as evaluate share, sales and profit for the brand. • Support packaging changes due to product, graphic and/or formula changes. • Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data. • In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy. (Qualification Requirements) + 3-5 years of work experience in brand management and marketing. + Very high preference for someone who comes from beverage industry experience. + Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship building skills. + Experience leading marketing communication projects including digital and media strategies. + Strong research and strategic analysis skills. + Knowledge of budget control methods, policies, and procedures. (Employee Value Proposition) + Exceptional opportunity to join one of the globally recognized and largest coffee company. + Very supportive and inclusive working environment and work & life balance collaboration. + Training and development and very fun team. Compensation is tied to the Colorado and Washington markets for jobs performed in Colorado and Washington. Other locations may be subject to variances based on location-related factors. We reserve the right to pay above or below the posted wage based on factors unrelated to sex, race, or any other protected classification. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. This temporary role may be eligible for the following: · Medical, dental & vision · 401(k)/Roth · Insurance (Basic/Supplemental Life & AD&D) · Short and long-term disability · Health & Dependent Care Spending Accounts (HSA & DCFSA) · Transportation benefits · Employee Assistance Program · Time Off/Leave (PTO, Vacation or Sick Leave) Pay and Benefits The pay range for this position is $38.00 - $39.00 • Medical, dental & vision• Critical Illness, Accident, and Hospital• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available• Life Insurance (Voluntary Life & AD&D for the employee and dependents)• Short and long-term disability• Health Spending Account (HSA)• Transportation benefits• Employee Assistance Program• Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Seattle,WA. Application Deadline This position will be accepting applications until Jan 20, 2025. About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. Diversity, Equity & Inclusion At Aston Carter, diversity and inclusion are a bridge towards the equity and success of our people. DE&I are embedded into our culture through: + Hiring diverse talent + Maintaining an inclusive environment through persistent self-reflection + Building a culture of care, engagement, and recognition with clear outcomes + Ensuring growth opportunities for our people The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.
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